deliverability

Currently browsing all posts in the deliverability category

Dedicated IP Address vs Shared and How It Affects Email Deliverability

Professional email marketers will know that there is no silver bullet to email marketing deliverability. The chances of landing in the inbox as opposed to the junk box, or worse, still not being delivered at all, depends on a multitude of factors. One such factor and a major one at that, is the IP address you are […]

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Common Email Marketing Myths Busted

“Walking under an open ladder will bring you bad luck!” A classic example of an old myth and, if you’re superstitious, you may well avoid walking under them for fear of the unknown! The email marketing industry also has some myths which could seriously hinder your performance as a marketer, if you stick to them. […]

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Why You Should Stop Using Outlook for Email Marketing

At Campaignmaster we are repeatedly amazed at professional companies who send marketing messages via Outlook. We often hear the reasons for doing this as being “it’s free”, “emails get through” or “it does the job”. This may be right to an extent, but you could be doing a lot more damage than you know if […]

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Maximising Deliverability to Microsoft Email Addresses

The Holy Grail of email marketing is undoubtedly, deliverability. If you are not getting through to your recipients inbox your beautiful designs and lifesaving offers are all pointless. There are various factors that influence the deliverability of your communications and the inane number of spam institutes and blacklisting organisations out there can make you feel […]

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Email Marketing Deliverability

Professional email marketers will know that deliverability is super important to ensure your email gets delivered. We don’t like to write in complicated jargon so we hope our infographic on Email Marketing Deliverability is useful to you.

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Top Four Takeaways From Integrated Live 2016

Email marketing remains the most cost effective marketing channel, but still so many people are struggling with the basics.  Check out our infographic and if you can relate to any of our top 4 take aways from the Integrated Live 2016 show you should get in touch with us. Do you want better delivery of your […]

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Gmail to Support Responsive Email Design. Finally!

If you have a Gmail account you probably need to pinch and zoom all over your emails. No friendly mobile version for you unfortunately. However, Google have announced some great news for email marketers; “Gmail and Inbox by Gmail will support emails created with responsive design, meaning their content adapts to fit screens of all […]

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Why You Should Stop Using a Shared IP Address

First of all let’s clarify what an IP address is.  An IP address is a unique string of numbers separated by full stops that identifies a computer using the Internet Protocol to communicate over a network. So what does this have to do with email marketing?  Well an IP address should be assigned to your […]

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Your Guide To SPAM Traps

Deliverability is arguably the holy grail of email marketing. In order to maintain a high rate of deliverability we need to comply with best practises and maintain a good reputation with various Anti-spam institutes and organisations. These organisations exist solely to enforce anti-spam legislations and protect the general public from spammers. To achieve their goal […]

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Progressive Profiling

Three Ways to Resolve This As email marketers we are always talking about the need to send targeted, relevant content to improve our email marketing . But this is based on the assumption that we have the information to do that. Well what if you don’t? What steps can you take to improve the quality of […]

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