Want to connect better with your audience? Try speaking their language—literally! Creating multilingual email marketing campaigns is a smart and strategic move for any business with a diverse customer base spanning different ethnicities, countries, or language zones. If you’re only sending email campaigns out in one language, you might be missing out on engagement from […]
The email communications you send out reflect your brand’s personality. Whilst launching useful, communicative and visually appealing emails should be your top priority, it’s important to also focus on how you can tap into your recipient’s emotional side too. One way in which this can be done is using humour. Not only can humour help […]
Unsubscribes from carefully crafted email marketing campaigns is never nice, but the reality is that some people will inevitably wish to. Hiding an unsubscribe link from your recipients, or making it as difficult as possible for them to find, won’t stop them from doing so. In fact, if an unsubscribe link isn’t obvious enough, many […]
Email accessibility refers to designing and building emails in a way that can be easily accessed, read, understood, and interacted with by everyone, including those with disabilities and who use assistive technologies (such as screen readers). This inclusivity can broaden your reach, while also improving user experience, engagement, and ultimately, brand reputation. In this blog, […]
Have you noticed that the emails you receive in Outlook appear different from how they looked in the email builder? If so, it’s possible that your Outlook version has been updated to include Microsoft’s new Advanced Typography features. This change is currently only affecting users on Outlook Classic for Windows. What is the change?Essentially this […]
In the world of email marketing, design trends are ever evolving. One trend however, that is very effective are Outlook or plain text campaigns. What do we mean Outlook style campaigns? Great question. These are email campaigns (which are mass launched) that resemble a simple text email you would send directly from your email account. […]
When it comes to designing and building your email campaigns, you undoubtedly spend the majority of the time thinking about the body of the email and what you want the main message to convey – and rightly so. However, it’s important to take time and focus energy on the other key, structural component of your […]
You’ve probably heard of AB testing in email marketing, but have you heard of A, B, C, D and E testing? Well with Campaignmaster you can create five different versions of your email and test to see which version works best and resonates with your audience. Small changes can have a significant impact on the […]
We created this guide to help email marketers understand some regularly used email marketing terminology. Soft opt in, versus a regular opt in, hard bounce versus soft bounce – it’s not surprising if you’re confused! This guide is not just relevant to our platform, but industry wide. Opt InThis is when a recipient has taken […]
Email marketing is a powerful means to communicate and a way to connect businesses with their clients and prospects. If you’re new to it, read on and see what type of campaigns you may look to send and if you need a tour around our platform please get in touch. There are different types of […]