In the world of email marketing, design trends are ever evolving. One trend however, that is very effective are Outlook or plain text campaigns. What do we mean Outlook style campaigns? Great question. These are email campaigns (which are mass launched) that resemble a simple text email you would send directly from your email account. […]
When it comes to designing and building your email campaigns, you undoubtedly spend the majority of the time thinking about the body of the email and what you want the main message to convey – and rightly so. However, it’s important to take time and focus energy on the other key, structural component of your […]
You’ve probably heard of AB testing in email marketing, but have you heard of A, B, C, D and E testing? Well with Campaignmaster you can create five different versions of your email and test to see which version works best and resonates with your audience. Small changes can have a significant impact on the […]
We created this guide to help email marketers understand some regularly used email marketing terminology. Soft opt in, versus a regular opt in, hard bounce versus soft bounce – it’s not surprising if you’re confused! This guide is not just relevant to our platform, but industry wide. Opt InThis is when a recipient has taken […]
Email marketing is a powerful means to communicate and a way to connect businesses with their clients and prospects. If you’re new to it, read on and see what type of campaigns you may look to send and if you need a tour around our platform please get in touch. There are different types of […]
Grabbing and retaining your recipient’s attention should be the first objective of your email campaigns. However, you may find your results show that more text heavy emails have lower open and engagement rates. Don’t get me wrong, text-heavy emails definitely have their advantages. For example, instead of asking readers to click to read, content is […]
In the world of emails, we often hear things like “I got a hard bounce”, “this email soft bounced” or “look at my bounce rate”. But what does it all mean? There are lots of suggestions about what a bounced email is. Some people think a bounced email is when you receive an out of […]
According to the World Health Organisation (WHO), there are at least 2.2 billion people globally who have a visual impairment or blindness. The Royal National Institute of Blind People (RNIB) state around 350,000 people are registered blind or partially sighted in the UK. These people are able to use computers and read emails with the […]
Black Friday this year falls on the 27th of November and Cyber Monday on the 30th of November. Cyber Monday strictly applies to online shopping, while Black Friday deals can be found both on the high street and online. In these unprecedented times, the demand for online shopping has understandably increased significantly and become the […]
Valentine’s day is nearly upon us and with that we’re seeing extra displays of affection in email marketing campaigns. No surprise really when over £300 million pounds was spent on Valentine’s day in 2019! Obviously, we can’t all turn our emails pink and place hearts everywhere, but we can incorporate little touches to make our […]