email subject line

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Should You Use Emojis in Subject Lines?

Did you know it was World Emoji day recently?  Truthfully, nor did I but it got me thinking.  Emoji’s are small digital images or icons used to express emotion in electronic communications. In 2015, the decision for Oxford Dictionaries to select an emoji as the word of the year because it was the most used […]

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What Makes A Great Subject Line?

A question asked very often in email marketing is what makes a great subject line? Unfortunately there is no silver bullet. Our simple answer comes threefold; An email that is timely, relevant and relates with the reader. Our work and personal email accounts are open communication channels and will be utilised very differently. At work […]

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