Quite a lot goes on in between an email send and a conversion, and it can be a tricky to guide subscribers though to your goal. When a subscriber engages with an email they usually follow a strict path that guides them from the inbox and to a conversion. This is something we call the email […]
Want to improve your email open rates and click-throughs? Stupid question right? Well in order to do so you will need to understand what floats your subscriber’s boat! Different things appeal to different readers so you need to test, test and test some more to see the impact your content will have on the reader’s […]
Even as an experienced email marketer, I still succumb to pre-launch nerves before I send an email. I check what feels like my 50th test, have a final proof read and with sweaty palms and an almost imperceptible tremor, I hit the ‘launch’ button. Sound familiar? Hopefully, it should! This kind of reaction is perfectly […]
There are many ways to send out email invitations, but I’d like to show you how you can create (what i consider to be) the perfect email invitation. It works in all email clients, makes engagement super-easy and allows you to collect RSVP data in one click. Traditionally sending out email invitations has had some limitations. […]
2013 was an incredibly active year for email, with plenty of industry developments to keep us email marketers on our toes. We’ve had Gmail Tabs & Gmail Image Caching, Yahoo address recycling, mobile opens hitting 51%, Hotmail changing to Outlook.com and more. Phew! It was also a big year for Campaignmaster with two In:box conferences, a system re-design, an expanded team […]
Woah, Hold on There! What’s All This ‘Image Caching’ About? Ok, I’ll take it from the top. Traditionally, when you download the images in an email, a request is sent from your email client to an image server. The images are then downloaded in real time from the server and to your email client. Ta-da! […]
Back when I started out in email marketing, I overheard someone use the term ‘call-to-action’. “Call to what? Arms? Have we upset someone?” I thought to myself. A fictitious battle involving staplers, printers and other office equipment began raging in my imagination. It was at this point a colleague noticed that my eyes had totally […]
Most email users read their messages in an HTML enabled email client. This means they can see nice rich content such as alternating fonts, colours, images & tables i.e the emails that we’re all used to receiving on a daily basis. However, some email users can only get access to what’s called ‘text’ email. This […]
Ten Things to Do Before Launching an Email Campaign You’ve written out your copy, added your links, verified your subscriber list and are ready for launch. If you’re anything like me you’ll now be hovering nervously over the ‘launch’ button whilst going through a mental checklist to make sure you haven’t forgotten something. Don’t panic! […]
Historically, fonts in email have been limited to a set of common web-safe fonts installed on all devices. This means that unless you’re particularly fond of Arial or Times New Roman the choices have been rather small. However, I recently read a few great primers which point out that it’s possible to import Web Fonts into several […]