At Campaignmaster we are repeatedly amazed at professional companies who send marketing messages via Outlook. We often hear the reasons for doing this as being “it’s free”, “emails get through” or “it does the job”. This may be right to an extent, but you could be doing a lot more damage than you know if […]
Professional marketers you may be surprised to know that there are still a substantial portion of people who are absolutely resolute that they can achieve email marketing success by sending mass emails through their internal email system. In such discussions, phrases such as “it’s free” and “does the job” seem to be the standard response […]
I personally receive a lot of emails on a daily basis and I use my commute to work as the perfect time to trawl through these. I am generally interested in the content of all the emails I receive so I do take the time to read through the majority of them. However, the minority […]
Concerned about your email unsubscribe rates? Email marketers expect a certain level of depreciation in their database, but at what stage should you take a step back and do something about your dwindling list? In this blog we are going to take you through the world of email unsubscribes. It’s not as daunting as it […]
Email deliverability can be a pretty touch subject to grasp. With this in mind we recently published a primer on getting to grips with email deliverability basics. We thought we’d follow up this week by delving a little deeper into the nitty-gritty of how email deliverability works. Deliverability lingo such as ‘SSL’ and ‘cold IPs’ […]
If you’ve got a big event coming up, one of your main priorities is going to be filling your guest list. It takes a lot of effort to put an event together, so you’ll want to make sure it’s a sell-out success. Thankfully, email can help make this process quicker than you think. In this […]
Dear John, did you know that personalised emails maximise engagement? In this blog post we are going to touch upon how adding personalisation to an email can go a long way to improving your customer relationship, and in turn, your engagement levels. At its most simplistic level a good example of personalisation would be addressing a […]
The saying ‘you get what you pay for’ usually rings true for me in most aspects of life, as was the case with free stock photos. With marketing budgets usually stretched to the limit the last thing you want to do is shell out for images each time you send an email. So, how can […]
Resending emails might oppose the very basics of everyday email etiquette, but what about resending emails as part of your email marketing strategy – should you or shouldn’t you? Resending emails is often overlooked by marketers and even considered taboo. However used correctly it has the ability to increase the life of your email and […]