As we approach the festivities of Halloween and Christmas, it’s amusing to see something a little different in our inboxes. These are the times of year where we can get our creative juices flowing and come up with something different to peak our recipients’ interest. We’ve complied a selection of the best Halloween and Christmas […]
So, we’re all brilliant email marketers and we create superb content, but what about those standard parts of every email? Yes, I’m looking at you forward to a friend, view online, unsubscribe and add to senders links! How can we make those links work harder? Maybe it’s about time for a bit of a make-over. […]
We live in an era where hackers are trying anything and everything to obtain your details. With an army of bots at their disposal it is now more important than ever to be aware of malicious emails, phishing, and spoofing attempts. So, Before We Begin, What Is Phishing Exactly? Phishing is when someone pretends to […]
Professional marketers you may be surprised to know that there are still a substantial portion of people who are absolutely resolute that they can achieve email marketing success by sending mass emails through their internal email system. In such discussions, phrases such as “it’s free” and “does the job” seem to be the standard response […]
I personally receive a lot of emails on a daily basis and I use my commute to work as the perfect time to trawl through these. I am generally interested in the content of all the emails I receive so I do take the time to read through the majority of them. However, the minority […]
Concerned about your email unsubscribe rates? Email marketers expect a certain level of depreciation in their database, but at what stage should you take a step back and do something about your dwindling list? In this blog we are going to take you through the world of email unsubscribes. It’s not as daunting as it […]
Email deliverability can be a pretty touch subject to grasp. With this in mind we recently published a primer on getting to grips with email deliverability basics. We thought we’d follow up this week by delving a little deeper into the nitty-gritty of how email deliverability works. Deliverability lingo such as ‘SSL’ and ‘cold IPs’ […]
If you’ve got a big event coming up, one of your main priorities is going to be filling your guest list. It takes a lot of effort to put an event together, so you’ll want to make sure it’s a sell-out success. Thankfully, email can help make this process quicker than you think. In this […]
Dear John, did you know that personalised emails maximise engagement? In this blog post we are going to touch upon how adding personalisation to an email can go a long way to improving your customer relationship, and in turn, your engagement levels. At its most simplistic level a good example of personalisation would be addressing a […]