Back when I started out in email marketing, I overheard someone use the term ‘call-to-action’. “Call to what? Arms? Have we upset someone?” I thought to myself. A fictitious battle involving staplers, printers and other office equipment began raging in my imagination. It was at this point a colleague noticed that my eyes had totally […]
Most email users read their messages in an HTML enabled email client. This means they can see nice rich content such as alternating fonts, colours, images & tables i.e the emails that we’re all used to receiving on a daily basis. However, some email users can only get access to what’s called ‘text’ email. This […]
Ten Things to Do Before Launching an Email Campaign You’ve written out your copy, added your links, verified your subscriber list and are ready for launch. If you’re anything like me you’ll now be hovering nervously over the ‘launch’ button whilst going through a mental checklist to make sure you haven’t forgotten something. Don’t panic! […]
Historically, fonts in email have been limited to a set of common web-safe fonts installed on all devices. This means that unless you’re particularly fond of Arial or Times New Roman the choices have been rather small. However, I recently read a few great primers which point out that it’s possible to import Web Fonts into several […]
With the rising use of social networking platforms such as Facebook and Twitter, we often hear about the “death of email” as a communication platform. While some arguments for this may seem compelling at first glance, a bit of investigation behind the uses of email reveals that it’s here for the long run. It’s the Key […]
We’re always thinking of new ways to increase your deliverability and make things easier for your subscribers. As a result of this we’re proud to introduce our new website and subscriber tool, AddtoSenders.com. Add to Senders provides your subscribers with videos and step-by-step instructions on how to add you to their contact list, no matter […]
Ever noticed your images acting strangely when viewing your email design via a mobile network? While putting our mobile friendly email newsletter together, we were hit with the pesky issue of mobile image compression. In order to save on bandwidth, some mobile networks automatically reduce the quality of images that are downloaded by mobile devices. […]
Many of you have asked us whether it is possible to include video within your email campaigns. You’ll be pleased to hear that the answer to this is a resounding ‘Yes!’. It is 100% possible for you to include video content in any email campaign, and you can implement this in a number of different […]