hints

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Outlook.com To Support Media Queries & Enhanced Accessibility

Goes without saying that we want all emails to render correctly across all devices. However, we may sometimes run into issues where an email client may not support certain elements, or layouts, within the email. This becomes apparent when opening a campaign on a mobile device, where the email client does not support mobile optimisation, […]

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Growing An Email Marketing Database

Sorry to start this blog with some bad news, but unfortunately, it’s true. An email marketing database degrades by about 23% every year. There are various reasons for this and include people opting-out of your communications, moving to another employer, (so the email address is removed from servers), or just decide to stop using an email […]

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Black Friday & Cyber Monday

This year Black Friday falls on 23rd November and Cyber Monday on 26th November. In this blog I’ve compiled some interesting facts and figures about this shopping frenzy, with tips on how to prepare and maximise your return. Facts & Stats Black Friday originated in the USA. It is the day after Thanksgiving. The term […]

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Subject Lines To Use For Halloween and Christmas

As we approach the festivities of Halloween and Christmas, it’s amusing to see something a little different in our inboxes. These are the times of year where we can get our creative juices flowing and come up with something different to peak our recipients’ interest. We’ve complied a selection of the best Halloween and Christmas […]

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iOS 7 Mail: What You Need to Know

We’ve been digging around in the latest version of Mail for iOS 7; It’s been the recipient of a lush visual overhaul and a few feature tweaks, but don’t panic. It’s still the same app we all know and love to code for. As we noted at our In:box event a few weeks back, Mail […]

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