marketing tips

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Black Friday & Cyber Monday

Black Friday this year falls on the 27th of November and Cyber Monday on the 30th of November. Cyber Monday strictly applies to online shopping, while Black Friday deals can be found both on the high street and online. In these unprecedented times, the demand for online shopping has understandably increased significantly and become the […]

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Email Marketing Split Testing

Have you ever looked at the open or click rates of your email campaigns and wondered why you didn’t get better results? I am sure this thought has crossed the minds of many email marketeers. Perhaps your subject line wasn’t appealing or relevant, or maybe your content didn’t attract the attention you thought it would. […]

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Explore A/B Split Testing

Want to improve your email open rates and click-throughs? Stupid question right? Well in order to do so you will need to understand what floats your subscriber’s boat! Different things appeal to different readers so you need to test, test and test some more to see the impact your content will have on the reader’s […]

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