Currently browsing all posts in the roi category

Boosting Revenue with Inactive Email Addresses

We previously published an article about the pros and cons of resending emails, but what should you do when your subscribers are simply not reacting? If you are choosing to not mail them you could be leaving money on the table. Yet if you are continuing to mail them you may be able to increase their […]

Read More

How to Use Alt Text to Boost Your Engagement

In addition to using live text, image-slicing & hidden background artwork you can also use alternative text, or Alt text, to give your blocked images a bit more context. Alt text is displayed while images are blocked, and usually contains a bit of descriptive text in place of the blocked image. Below you can see a Campaignmaster […]

Read More