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It is advisable to offer subscribers options of what type of e-communications they wish to receive, in order to send targeted email marketing campaigns. Below is an example of the different types of e-communications that British Airways have on offer: That’s quite a varied choice! If you have a large number of communication lines as […]

Growing your subscriber list quickly and organically is the holy grail for any email marketer. By ‘organic’, I’m not referring to overpriced wonky carrots, but rather email addresses that have been provided directly from an individual. There are plenty of quick ways to artificially boost subscribers, such as purchasing lists or sharing data. While these […]