Currently browsing all posts in the Unsubscribes category

Service Messages Explained

For some companies, there are occasions when an unsubscribe link is not required in their email communications and that’s when they send a service message. A service message is a factual message that impacts the recipient of your email. It MUST NOT contain any information that could be interpreted as marketing material. The below email from Waitrose […]

Read More

Live Unsubscribe Examples

In this post we will delve into examples of live preference centres and unsubscribe pages to see what we can learn from what’s currently out there. Groupon First up is Groupon’s preference centre. There are a lot of positives here, but those very positives can be construed as negatives, depending on the audience.   Off […]

Read More

Managing Email Marketing Unsubscribes

Concerned about your email unsubscribe rates? Email marketers expect a certain level of depreciation in their database, but at what stage should you take a step back and do something about your dwindling list? In this blog we are going to take you through the world of email unsubscribes. It’s not as daunting as it […]

Read More

Gmail Unsubscribe – How Will It Affect You?

What’s All This Then? Never ones to shy away from controversy, Google have introduced a new feature to Gmail which aims to make it easier for users to unsubscribe from email lists. Eligible emails will now display a prominent ‘Unsubscribe’ link at the top of the page when accessing Gmail via webmail (it’s still unclear […]

Read More