Your email campaign is ready and looking good to launch. You’ve inserted your high res images, produced engaging content and created an attention grabbing subject line. The campaign is launched and you are seeing your opens go up thanks to your subject line however, you’re not getting many clicks. This means, your email is not […]
When it comes to email marketing, there’s loads of terminology that we e-marketers use. However, my preferred buzz word may be different to yours. For example: I say use the words ‘suppression list’ but you may use the words say ‘blocked list’. Both mean exactly the same thing – basically a list of people not […]
Your data is one of your biggest assets, but how detailed is it? Understanding your audience and their preferences will shape your future email marketing strategy, allowing you to send relevant and targeted content to the right people at the click of a button. So how do you do it? Creating forms & surveys is […]
With things finally beginning to warm up again, many businesses are preparing their summer events. Inboxes everywhere are already starting to fill up with invites to seminars, training days, sales events, and if you’re lucky, cocktail parties. We recently covered how to create a smart invite that lets subscribers RSVP from directly inside an email […]
There are many ways to send out email invitations, but I’d like to show you how you can create (what i consider to be) the perfect email invitation. It works in all email clients, makes engagement super-easy and allows you to collect RSVP data in one click. Traditionally sending out email invitations has had some limitations. […]