Yes I know it’s only October, but time flies and for marketing people the festive season’s campaigning should be on the to do list well in advance of the big day.
Fact: *The average weekly spend in the retail industry in the UK in December 2013 was £8.8 billion compared with £8.5 billion in December 2012 and £7.5 billion in November 2013. So year on year retail sales are increasing.
But if you are a B2B firm, how do you capitalise on seasonal cheer?
Email marketing is a fantastic driver for creating opportunities, so consider our tips below on how to make the most of the run up to the holiday season for your business.
Send a beautifully designed email invitation to your top clients to attend a year end presentation to showcase your achievements in the past 12 months, (mince pies and mulled wine in the reception area won’t do any harm either J). A fully responsive template will ensure your message is delivered with some nice prominent RSVP buttons.
Send a short but sweet SMS message to remind people of the start time of your event. Fully personalised and scheduled to send when you want to, SMS is always useful in case you have changes to communicate at short notice, handy in our unpredictable winter weather conditions.
More and more businesses are choosing to send an e-Christmas card instead of standard, posted cards. Use your e-card to not only wish season’s greetings, but to inform your clients of your business hours during this time. We can design and build bespoke e-cards for you or feel free to pick one from our library of cards here.
Schedule a personalised campaign to your attendees when the presentation finishes thanking them for coming and while you’re at it, including a feedback form too. Again, mobile responsive so you may even get some responses on the journey back home subject to mulled wine consumption of course!
Alternatively you can send an end of year thank you email to your clients with a link to a photo album of your achievements? Campaignmaster allows you to create micro sites if you don’t want to host this information directly on your website, should it not be for general public viewing.
Try AB testing of subject lines, remember not everyone celebrates Christmas so vary your subject lines to test the affect.
We all want to grow our data lists right? Well, have you produced a great piece of work that is worthy of a download on your website? Maximise on this opportunity by asking for an email address before people can download so you grow your subscriber list. With Campaignmaster’s subscription forms we can create effective forms to collect new data and automatically store this in your account ready to start marketing to and with a nice welcome message which will outline the news recipients can hope to receive from your company.
After all the fun don’t forget to send a Happy New Year or Welcome to 2015 message. It’s nice to do and acts as a prompt for anyone thinking about working with you in the New Year. Again include a link to a form for anyone who would like a call/email back.
Get in touch with the Campaignmaster team where you will not find a single bah humbug nor scrooge in sight to help you with your seasonal campaigning.
*Office for National Statistics 17 January 2014