Email marketing has proven time and time again to be one of the most effective communication tools, enabling companies to build strong relationships with current and new subscribers. Sending relevant campaigns that successfully engage with your audience can be a gateway to driving traffic to your website.
If your site is responsive then even better as you will be pleased to hear that Google will be providing more mobile-friendly websites within search results. We’re glad to report that Campaignmaster was amongst some of the first email marketing platform providers in the UK to provide a mobile-friendly site.
As of April 21st 2015, users will benefit from easier access to mobile sites including searches in all global languages. This will be due to Google developing their use of mobile-friendliness as a ranking signal. In other words, Google will take into account that your website is mobile-friendly and can use this characteristic to place your site higher in search results from mobile phones. As a result, your business should gain even more traffic, helping it to grow further and obtain new customers.
That’s not all though, if your company has its own app then you will be glad to know that Google has already provided more significant app content in search results. They have been using data from Indexed apps, which enables them to connect pages from your website with specific content within your smartphone app. Thus any smartphone users who already have your app installed can open it directly from related mobile search results.
|Our popular, free email marketing conference Inbox will be taking place on Thursday 16th April 2015. Register now to ensure you don't miss out on limited places. This event is open to existing Campaignmaster clients only. Please complete this form to stay informed of future events.|
Talks will include…
Whether you're an existing user or not, we will be presenting the benefits of this upgrade platform and demonstrating the capabilities of how you can supercharge your email marketing. So free training for existing users and greater awareness for everyone else.
Drag & Drop Editor
CMAdvantage comes with 2 totally different editors and we will be presenting the improved Drag & Drop editor. Be prepared to be amazed!
Registration is from 1pm and the conference begins at 1:30pm. Refreshments will be available.
|Save your seat today →|
With the plethora of marketing tools available and all promising to improve upon your current marketing efforts, what is key to your decision making? Cost, ease of use, features, integration? The list goes on.
However, when deciding on which email marketing platform to use, there is an additional option to consider. Do you opt for a drag and drop editor provider, which is easier to use and allows you to build a campaign quickly, yet restricts how creative you can be? Or do you go for a fully flexible open editor allowing your creative juices to run free?
Campaign Master has not just one but two editors, so you get the best of both worlds in one platform. Over the coming weeks we will be publishing a video for a sneak preview of our new drag and drop editor. If you can’t wait get in touch directly at email@example.com or sign up for further details.
We’ve created a chart to outline the pros and cons of each editor to help you make the best decision for your business.
Have you ever received a promotional SMS message which has prompted you to make a purchase? I certainly have, I mean who can say no to 50% off pizza? SMS marketing can be a very effective marketing tool that a business can use, especially if you want to reach your customers in a matter of seconds with a short message. So it’s not all about cheap pizza!
Campaignmaster offers you an easy to use, effective, built-in SMS tool. You can purchase this module for your existing CMAdvantage account or use independently. Opt outs can be managed instantly too.
Yes, SMS messages can be intrusive sometimes and even annoying, but a marketing message that is very easy to create (160 characters per text), has instant deliverability and sky high open rates (almost every SMS will be opened and read) makes it a viable marketing option if used legitimately.
Examples of How and Where to Use SMS Marketing
Not sure SMS is the way to go for your business? Here are some ideas you could try:
· A timely insurance renewal reminder
· Discount for early bird bookings
· Doors opening time for an event reminder
· Latest service/product available message
· Team messages (lifts not working in building!)
You should always gain consent from your recipients to send SMS marketing messages, just as you do with email marketing campaigns. Without permission you are breaking the law, damaging your brand and potentially annoying your customers which will affect ROI. Get in touch with our team for further details on this subject.
Consumers are more likely to sign up to SMS messages if they genuinely want to receive promotions straight to their phone. If a recipient has opted in to receiving these SMS messages why not make them feel special by personalising them? Did you know personalisation increases conversions? This is an effective feature that creates the connection between the company and the recipient, through personalisation the recipient will know that the SMS message was intended for them. It will help you deliver more targeted campaigns and improve your ROI. You can record user behaviour to establish trends so you can continue to send targeted SMS messages.
Here are some examples of personalised SMS messages I have received:
Less is more
Keep your message short and straight to the point.
It is always a good idea to offer a click through to your website, if you are worried about having a long URL why not use a URL shortener to make the most of the limited characters.
Timing and Frequency
Timing is very important when it comes to SMS Marketing, would you want to be woken up by a promotional message from your local gym in the middle of the night? Some businesses can get frequency wrong because I’m not sure about you, but if I received excessive amounts of SMS marketing messages I would 9/10 opt out! As a result this can damage your brand reputation.
Every SMS message you send should be different and fresh to the previous SMS message that has been sent. Send your customer base promotions which cannot be found online or in-store. Be mindful to not send marketing messages that will not benefit your customers as you will most likely have a higher percentage of opt outs.
Always let your recipients know that they have the option to opt out as this is a legal requirement. If this option is not given to recipients a business’s marketing efforts could potentially lead to complaints rather than conversions. Use capital letters to make it obvious, an example of this is the Dominos SMS message below.
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- Attract New Email Subscribers
- More mobile-friendly search results with Google
- Your invitation to Inbox 2015 – *Client only event* Sold Out
- Best Practices for SMS Marketing
- Drag & Drop vs Open Editor
- Still sending marketing messages through Outlook?
- Your guide to SPAM traps
- Progressive Profiling
- Lead Nurturing – Part 2
- Lead Nurturing – Part 1