In our email marketing industry, we take a great interest in subject lines, as they can influence whether someone opens, ignores or deletes your emails.
These unprecedented times that COVID-19 has brought us has drastically changed email marketing strategies, with some businesses reducing their output, whilst many others increasing their activity significantly with more email updates offering services, products and solutions in alternative ways, as we all make our way through the pandemic together.
You may have noticed that email subject lines have become more personal, helpful and sympathetic. So, in this blog we’ve taken a selection from various companies to show the change in tone and direction, as we have navigated our way through the pandemic together.
| 12/3/20 | Space NK | Steps we’re taking to address the COVID-19 situation |
| 13/03/20 | Pizza GoGo | A message from our family to yours about Coronavirus |
| 13/3/20 | InsureandGo | Coronavirus: Important policy information |
| 24/03/20 | FindARace Virtual Racing Club | It’s time for Plan B |
| 24/3/20 | Shell Energy | Coronavirus: Our support for you |
| 25/3/20 | Tesco | An update on our response to COVID-19 from Dave Lewis |
| 29/03/20 | Transport for London | Stay Home. Don’t Travel. Save Lives |
| 31/3/20 | Tesco | Looking after customers, colleagues and communities – a message from Tesco CEO Dave Lewis |
| 2/4/20 | Barclays | Coronavirus update – how we’re helping |
| 8/4/20 | British Airways Executive Club | From our family to yours |
| 9/4/20 | Sainsbury | An update from Sainsbury’s Chief Executive Mike Coupe |
| 25/4/20 | M&S | Holiday-at-home inspiration |
| 28/4/20 | M&S | Supporting British Farmers |
| 2/6/20 | Tory Burch | A 5-minute survey: reopening our boutiques |
| 12/05/20 | George Home | DIY Duvet Forts |
| 13/05/20 | Microsoft | More tips for learning, working and, connecting from home |
| 13/6/20 | The Cinnamon Club | The Ultimate Takeaway |
| 13/6/20 | Debenhams | Summer at home? Shop up to 30% off > |
| 15/6/20 | Wallis | Our stores are now open! |
| 18/6/20 | Nando’s | Cook up a favourite… |
| 20/6/20 | M&S | 50% off (And every purchase helps out NHS charities) 🌈 |
| 20/05/20 | Laura at Rightmove | How to buy a home in this new era |
| 21/6/20 | Miss Selfridge | 24 hour outfits |
| 22/6/20 | Wallis | A pop of colour to brighten any mood |
Once again, email has proved itself to be a fantastic communication tool.
For more reading on what makes a great subject line click here.
If you’re interested in setting up an account, conducting subject line split tests and generally making the most of your email campaigns, get in touch at info@campaignmaster.co.uk.
#staysafe #inittogether
