Ameeta

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What is Blacklisting?

Blacklisting Blacklisting can be one of the most common reasons behind deliverability issues and by extension, poor open rates. In many ways’ blacklists are a very important component of the email ecosystem; they keep track of spammers and stop them from sending unsolicited emails to users across the web. However, sometimes legitimate marketers can end […]

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Do You Know Your Icons?

We’re certain that a lot of us have been helping friends and relatives on how to use smart phones and other digital devices during these times when we have not been able to meet each other in person. So, we created a handy infographic that may be useful to mums, grandads and anyone else who […]

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TLS (Transport Layer Security) in Email

An email is a communication that is sent from one server (email clients) to another (receiving email servers). Whilst an email is in transit from one server to another, it becomes vulnerable as it is open for unknown parties to eavesdrop on. TLS or Transport Layer Security helps stop this from happening by encrypting the […]

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Why Should You Use a CRM Over Excel Spreadsheets?

While Excel spreadsheets are incredibly useful for many tasks, they come second as an option for effectively managing your customer data. The winning alternative? A CRM system. A CRM (Customer Relationship Management) system is a technology that is used to manage current and potential customer data. They are used to support sales management and can […]

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Common Email Marketing Myths Busted

“Walking under an open ladder will bring you bad luck!” A classic example of an old myth and, if you’re superstitious, you may well avoid walking under them for fear of the unknown! The email marketing industry also has some myths which could seriously hinder your performance as a marketer, if you stick to them. […]

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Why You Should Stop Using Outlook for Email Marketing

At Campaignmaster we are repeatedly amazed at professional companies who send marketing messages via Outlook. We often hear the reasons for doing this as being “it’s free”, “emails get through” or “it does the job”. This may be right to an extent, but you could be doing a lot more damage than you know if […]

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