Deepa

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Making the Most of Your Email Marketing Best Practice Links

So, we’re all brilliant email marketers and we create superb content, but what about those standard parts of every email? Yes, I’m looking at you forward to a friend, view online, unsubscribe and add to senders links! How can we make those links work harder? Maybe it’s about time for a bit of a make-over. […]

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Email Marketing Deliverability

Professional email marketers will know that deliverability is super important to ensure your email gets delivered. We don’t like to write in complicated jargon so we hope our infographic on Email Marketing Deliverability is useful to you.

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Gmail to Support Responsive Email Design. Finally!

If you have a Gmail account you probably need to pinch and zoom all over your emails. No friendly mobile version for you unfortunately. However, Google have announced some great news for email marketers; “Gmail and Inbox by Gmail will support emails created with responsive design, meaning their content adapts to fit screens of all […]

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What Makes A Great Subject Line?

A question asked very often in email marketing is what makes a great subject line? Unfortunately there is no silver bullet. Our simple answer comes threefold; An email that is timely, relevant and relates with the reader. Our work and personal email accounts are open communication channels and will be utilised very differently. At work […]

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Video in Email – Have You Tried It Yet?

Marketers will continually look at ways to engage audiences and video in email is a great way to draw attention to your content. It raises interest levels and presents information in a summarised, engaging way. Email marketing is still the most effective communication channel, so combined with great video content you have a winning combination. […]

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