Unsubscribes from carefully crafted email marketing campaigns is never nice, but the reality is that some people will inevitably wish to. Hiding an unsubscribe link from your recipients, or making it as difficult as possible for them to find, won’t stop them from doing so. In fact, if an unsubscribe link isn’t obvious enough, many […]
Email accessibility refers to designing and building emails in a way that can be easily accessed, read, understood, and interacted with by everyone, including those with disabilities and who use assistive technologies (such as screen readers). This inclusivity can broaden your reach, while also improving user experience, engagement, and ultimately, brand reputation. In this blog, […]
We’re entrusted by building societies throughout the UK to manage their email marketing, data collection, and customer satisfaction surveys using our range of platforms. In this blog, discover why Campaignmaster is the ideal partner for these organisations. Security & MFA (Multi Factor Authentication) Ensuring a secure platform is essential for building societies, especially when handling […]
At Campaignmaster we are repeatedly amazed at professional companies who send marketing messages via Outlook. We often hear the reasons for doing this as being “it’s free”, “emails get through” or “it does the job”. This may be right to an extent, but you could be doing a lot more damage than you know if […]
Have you noticed that the emails you receive in Outlook appear different from how they looked in the email builder? If so, it’s possible that your Outlook version has been updated to include Microsoft’s new Advanced Typography features. This change is currently only affecting users on Outlook Classic for Windows. What is the change?Essentially this […]
Campaignmaster is fast becoming the platform of choice for many councils, due to the many relevant benefits for these government bodies. Benefits include: In this blog we detail the additional reasons and advantages why local authorities have entrusted Campaignmaster with their email marketing and subscriber management. Security Measures We do everything we can to have […]
We endeavor to deliver non-technical, non-jargon blog content to all email marketers – rookies and experienced alike. One terminology we regularly come across is bouncing emails and what these are. A common misconception is that a bounced email is when you receive an out-of-office automated message, but this is incorrect. An email bounce means the […]
In the world of email marketing, design trends are ever evolving. One trend however, that is very effective are Outlook or plain text campaigns. What do we mean Outlook style campaigns? Great question. These are email campaigns (which are mass launched) that resemble a simple text email you would send directly from your email account. […]
Very important reading for email marketers everywhere! Google and Yahoo (two of the biggest email providers) announced new measures last year that will take effect from February 2024, which will ensure you receive less spammy emails to these inboxes. If you send more than 5000 emails per day, you need to read this blog. Google […]
When it comes to designing and building your email campaigns, you undoubtedly spend the majority of the time thinking about the body of the email and what you want the main message to convey – and rightly so. However, it’s important to take time and focus energy on the other key, structural component of your […]