Have you, as an email marketer spent countless hours meticulously creating a wonderfully branded email template, crafting the most roll of the tongue subject line with the expectation for your click-through and open rates to skyrocket? Well, before you hit send, have you considered whether your recipients will even get the chance to read your […]
Professional email marketers will know that there is no silver bullet to email marketing deliverability. The chances of landing in the inbox as opposed to the junk box, or worse, still not being delivered at all, depends on a multitude of factors. One such factor and a major one at that, is the IP address you are […]
“Walking under an open ladder will bring you bad luck!” A classic example of an old myth and, if you’re superstitious, you may well avoid walking under them for fear of the unknown! The email marketing industry also has some myths which could seriously hinder your performance as a marketer, if you stick to them. […]
The Holy Grail of email marketing is undoubtedly, deliverability. If you are not getting through to your recipients inbox your beautiful designs and lifesaving offers are all pointless. There are various factors that influence the deliverability of your communications and the inane number of spam institutes and blacklisting organisations out there can make you feel […]
Professional email marketers will know that deliverability is super important to ensure your email gets delivered. We don’t like to write in complicated jargon so we hope our infographic on Email Marketing Deliverability is useful to you.
Email marketing remains the most cost effective marketing channel, but still so many people are struggling with the basics. Check out our infographic and if you can relate to any of our top 4 take aways from the Integrated Live 2016 show you should get in touch with us. Do you want better delivery of your […]
If you have a Gmail account you probably need to pinch and zoom all over your emails. No friendly mobile version for you unfortunately. However, Google have announced some great news for email marketers; “Gmail and Inbox by Gmail will support emails created with responsive design, meaning their content adapts to fit screens of all […]
First of all let’s clarify what an IP address is. An IP address is a unique string of numbers separated by full stops that identifies a computer using the Internet Protocol to communicate over a network. So what does this have to do with email marketing? Well an IP address should be assigned to your […]
Deliverability is arguably the holy grail of email marketing. In order to maintain a high rate of deliverability we need to comply with best practises and maintain a good reputation with various Anti-spam institutes and organisations. These organisations exist solely to enforce anti-spam legislations and protect the general public from spammers. To achieve their goal […]