Email accessibility refers to designing and building emails in a way that can be easily accessed, read, understood, and interacted with by everyone, including those with disabilities and who use assistive technologies (such as screen readers). This inclusivity can broaden your reach, while also improving user experience, engagement, and ultimately, brand reputation. In this blog, […]
Bot clicks in email marketing refer to automated clicks on links within emails, typically generated by security systems or bots. These automated clicks are often triggered by security software scanning emails for potential threats like phishing attempts or malicious links. While intended to enhance security, bot clicks can skew email engagement metrics, making it difficult […]
We’re entrusted by building societies throughout the UK to manage their email marketing, data collection, and customer satisfaction surveys using our range of platforms. In this blog, discover why Campaignmaster is the ideal partner for these organisations. Security & MFA (Multi Factor Authentication) Ensuring a secure platform is essential for building societies, especially when handling […]
Multifactor authentication (or MFA) is an account login process that requires multiple methods of authentication in order to verify your identity. Usually, this process will combine two or more independent credentials – one of which you know (i.e. a password) and one which you’ll obtain (like a security code). For example, along with a password, […]
At Campaignmaster we are repeatedly amazed at professional companies who send marketing messages via Outlook. We often hear the reasons for doing this as being “it’s free”, “emails get through” or “it does the job”. This may be right to an extent, but you could be doing a lot more damage than you know if […]
Have you noticed that the emails you receive in Outlook appear different from how they looked in the email builder? If so, it’s possible that your Outlook version has been updated to include Microsoft’s new Advanced Typography features. This change is currently only affecting users on Outlook Classic for Windows. What is the change?Essentially this […]
A picture is worth a thousand words, but when it comes to creating image-only email campaigns, it is often better to write out those words. Of course, including the right images is important, but having solely image-based emails will only lead to a heap of deliverability and engagement woes. Don’t get us wrong, we understand […]
When it comes to Blue light services, we’ve been entrusted by many fire & rescue, constabularies and NHS trusts across the UK to manage their email marketing. With various platforms on offer to fulfil not only email communications, but survey and CRM requirements too, we’ve highlighted some of the top benefits and reasons why Campaignmaster […]
We endeavor to deliver non-technical, non-jargon blog content to all email marketers – rookies and experienced alike. One terminology we regularly come across is bouncing emails and what these are. A common misconception is that a bounced email is when you receive an out-of-office automated message, but this is incorrect. An email bounce means the […]
When it comes to designing and building your email campaigns, you undoubtedly spend the majority of the time thinking about the body of the email and what you want the main message to convey – and rightly so. However, it’s important to take time and focus energy on the other key, structural component of your […]