hints and tips

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Why Should You Use a CRM Over Excel Spreadsheets?

While Excel spreadsheets are incredibly useful for many tasks, they come second as an option for effectively managing your customer data. The winning alternative? A CRM system. A CRM (Customer Relationship Management) system is a technology that is used to manage current and potential customer data. They are used to support sales management and can […]

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Valentines Themes for Your Email Marketing Campaigns

Valentine’s day is nearly upon us and with that we’re seeing extra displays of affection in email marketing campaigns. No surprise really when over £300 million pounds was spent on Valentine’s day in 2019! Obviously, we can’t all turn our emails pink and place hearts everywhere, but we can incorporate little touches to make our […]

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iPhone Dark Mode & How It Affects Emails

Every year, Apple holds a much anticipated press conference in which they announce their new and exciting products. This September, they announced the launch of their new iPhone and respective iOS. This announcement had every email marketer paying close attention. Why? Because iPhones are the most popular mobile client for reading emails; 29% of all […]

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Black Friday & Cyber Monday

This year Black Friday falls on 29th November and Cyber Monday on 2nd December. In this blog I’ve compiled some interesting facts and figures about this shopping frenzy, with tips on how to prepare and maximise your return. Facts & Stats Black Friday originated in the USA. It is the day after Thanksgiving. The term originated […]

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Outlook.com To Support Media Queries & Enhanced Accessibility

Goes without saying that we want all emails to render correctly across all devices. However, we may sometimes run into issues where an email client may not support certain elements, or layouts, within the email. This becomes apparent when opening a campaign on a mobile device, where the email client does not support mobile optimisation, […]

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Growing An Email Marketing Database

Sorry to start this blog with some bad news, but unfortunately, it’s true. An email marketing database degrades by about 23% every year. There are various reasons for this and include people opting-out of your communications, moving to another employer, (so the email address is removed from servers), or just decide to stop using an email […]

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Beating Spam Filters

Have you, as an email marketer spent countless hours meticulously creating a wonderfully branded email template, crafting the most roll of the tongue subject line with the expectation for your click-through and open rates to skyrocket? Well, before you hit send, have you considered whether your recipients will even get the chance to read your […]

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Subject Lines To Use For Halloween and Christmas

As we approach the festivities of Halloween and Christmas, it’s amusing to see something a little different in our inboxes. These are the times of year where we can get our creative juices flowing and come up with something different to peak our recipients’ interest. We’ve complied a selection of the best Halloween and Christmas […]

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