hints and tips

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Black Friday & Cyber Monday

This year Black Friday falls on 23rd November and Cyber Monday on 26th November. In this blog I’ve compiled some interesting facts and figures about this shopping frenzy, with tips on how to prepare and maximise your return. Facts & Stats Black Friday originated in the USA. It is the day after Thanksgiving. The term […]

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Beating Spam Filters

Have you, as an email marketer spent countless hours meticulously creating a wonderfully branded email template, crafting the most roll of the tongue subject line with the expectation for your click-through and open rates to skyrocket? Well, before you hit send, have you considered whether your recipients will even get the chance to read your […]

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Subject Lines To Use For Halloween and Christmas

As we approach the festivities of Halloween and Christmas, it’s amusing to see something a little different in our inboxes. These are the times of year where we can get our creative juices flowing and come up with something different to peak our recipients’ interest. We’ve complied a selection of the best Halloween and Christmas […]

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iOS 7 Mail: What You Need to Know

We’ve been digging around in the latest version of Mail for iOS 7; It’s been the recipient of a lush visual overhaul and a few feature tweaks, but don’t panic. It’s still the same app we all know and love to code for. As we noted at our In:box event a few weeks back, Mail […]

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Five Reasons Why Email Is Here to Stay

With the rising use of social networking platforms such as Facebook and Twitter, we often hear about the “death of email” as a communication platform. While some arguments for this may seem compelling at first glance, a bit of investigation behind the uses of email reveals that it’s here for the long run. It’s the Key […]

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Best Practice Guide 2012

Earlier this year we published our email marketing ‘best practice guide’. It’s jam packed full of tips and suggestions for effective email marketing, and best of all it’s totally free. That’s right, the best bits of our knowledge and experience gratis, on the house, without recompense and possibly for love… In light of our brand […]

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