Marketing

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Black Friday & Cyber Monday

This year Black Friday falls on 23rd November and Cyber Monday on 26th November. In this blog I’ve compiled some interesting facts and figures about this shopping frenzy, with tips on how to prepare and maximise your return. Facts & Stats Black Friday originated in the USA. It is the day after Thanksgiving. The term […]

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Subject Lines To Use For Halloween and Christmas

As we approach the festivities of Halloween and Christmas, it’s amusing to see something a little different in our inboxes. These are the times of year where we can get our creative juices flowing and come up with something different to peak our recipients’ interest. We’ve complied a selection of the best Halloween and Christmas […]

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Dedicated IP Address vs Shared and How It Affects Email Deliverability

Professional email marketers will know that there is no silver bullet to email marketing deliverability. The chances of landing in the inbox as opposed to the junk box, or worse, still not being delivered at all, depends on a multitude of factors. One such factor and a major one at that, is the IP address you are […]

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A Look Back at Using Fonts in Email

Typography is one of the most crucial elements of any type of communication, allowing you to set the tone and look of the message you want to convey to your audience. As more and more aspects of life turn digital, you have a far greater choice of design and style of your text. We will […]

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Common Email Marketing Myths Busted

“Walking under an open ladder will bring you bad luck!” A classic example of an old myth and, if you’re superstitious, you may well avoid walking under them for fear of the unknown! The email marketing industry also has some myths which could seriously hinder your performance as a marketer, if you stick to them. […]

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No Time to Manage Your Email Campaigns? You Could Always Outsource to Us!

Does your email marketing take a back seat as new projects and priorities come your way? Why not take a big chunk of unnecessary pressure off your marketing department and instead, outsource your email marketing entirely? Outsourcing comes with many benefits and here are just a few to consider if you’re thinking of easing your […]

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Why You Should Stop Using Outlook for Email Marketing

At Campaignmaster we are repeatedly amazed at professional companies who send marketing messages via Outlook. We often hear the reasons for doing this as being “it’s free”, “emails get through” or “it does the job”. This may be right to an extent, but you could be doing a lot more damage than you know if […]

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Optimum Times to Post on Social Media

Do you know the best times to tweet, post and publish content on social media?  We do 🙂 and have created a handy infographic for you. If you’re looking for new ideas on how to grow your social media presence through email marketing, get in touch via email at info@campaignmaster.co.uk or call us directly on […]

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