When it comes to email marketing, there’s loads of terminology that we e-marketers use. However, my preferred buzz word may be different to yours. For example: I say use the words ‘suppression list’ but you may use the words say ‘blocked list’. Both mean exactly the same thing – basically a list of people not […]
Concerned about your email unsubscribe rates? Email marketers expect a certain level of depreciation in their database, but at what stage should you take a step back and do something about your dwindling list? In this blog we are going to take you through the world of email unsubscribes. It’s not as daunting as it […]
Email deliverability can be a pretty touch subject to grasp. With this in mind we recently published a primer on getting to grips with email deliverability basics. We thought we’d follow up this week by delving a little deeper into the nitty-gritty of how email deliverability works. Deliverability lingo such as ‘SSL’ and ‘cold IPs’ […]
With all the recent love we’ve been giving Business to Business (B2B), we thought we’d switch on over to Business to Consumer (B2C) email. Unlike their B2B counterparts, B2C purchases can be near on instant, they usually involve one person, are low risk and lower cost. Someone could buy a 65p packet of gum, or […]
In the moments before sending an email to a large list I’m often struck by ‘the fear’. For me ‘the fear’ is the ‘fight or flight’ response email marketers experience just before sending an email to thousands or millions of people. You may be familiar with it! It’s triggered by the thought of getting one of […]
There are some email mistakes I see time and time again that can really hinder performance. The senders of these emails can’t be blamed too much though. After all, if no one tells them there’s something wrong with their email, how are they to know? If you’re new to email marketing, or consider yourself to be […]
Email marketing is a minefield for many marketers. Many factors need to be considered from data and design to content and call-to-action. It’s all important stuff and will impact the success of your campaigns but don’t forget to go back to basics and remember the essentials – the email marketing RRP. No, we are not talking Recommended […]
Deliverability is one of the biggest issues that email marketers have to tackle. Poor deliverability can seriously affect the chances of your email making it through to your subscribers. Spam filters can catch even the most seasoned marketer off guard, so what can you do to avoid them? In the past spam filters were heavily […]
If I’m scanning through my inbox and come across a well-designed ‘images-off’ email, I get a little bit giddy with excitement. As I’m sure you’re aware, many email clients block images by default. While some are starting to break the trend and download images automatically (Hello Apple Mail & Gmail), a sizeable chunk still persist […]