As we approach the festivities of Halloween and Christmas, it’s amusing to see something a little different in our inboxes. These are the times of year where we can get our creative juices flowing and come up with something different to peak our recipients’ interest. We’ve complied a selection of the best Halloween and Christmas […]
Professional email marketers will know that there is no silver bullet to email marketing deliverability. The chances of landing in the inbox as opposed to the junk box, or worse, still not being delivered at all, depends on a multitude of factors. One such factor and a major one at that, is the IP address you are […]
The most common question I get asked by anyone looking to improve their email marketing is ‘how do we improve our open rates?’ It doesn’t matter how many bells and whistles you put into your content, your email getting opened boils down to two things; your subject line and pre-header text. What is pre-header text? […]
Typography is one of the most crucial elements of any type of communication, allowing you to set the tone and look of the message you want to convey to your audience. As more and more aspects of life turn digital, you have a far greater choice of design and style of your text. We will […]
“Walking under an open ladder will bring you bad luck!” A classic example of an old myth and, if you’re superstitious, you may well avoid walking under them for fear of the unknown! The email marketing industry also has some myths which could seriously hinder your performance as a marketer, if you stick to them. […]
Does your email marketing take a back seat as new projects and priorities come your way? Why not take a big chunk of unnecessary pressure off your marketing department and instead, outsource your email marketing entirely? Outsourcing comes with many benefits and here are just a few to consider if you’re thinking of easing your […]
Do you know the best times to tweet, post and publish content on social media? We do 🙂 and have created a handy infographic for you. If you’re looking for new ideas on how to grow your social media presence through email marketing, get in touch via email at info@campaignmaster.co.uk or call us directly on […]
If you have a Salesforce account and would like to automate the data flows to and from this account with your CMAdvantage, email marketing account, we have just the integration for you. How It Works The standard Campaignmaster Salesforce Integration allows you to easily and efficiently go from creating subscriber lists and testing campaigns to launching them […]
In today’s day and age we are never without our mobile phones, so if you want to get a message to your recipients immediately, sending an SMS is a great option. Campaignmaster’s SMS tool integrates seamlessly with your email marketing, allowing you to send personalised SMS messages in a matter of minutes. Check out our […]