Currently browsing all posts by Caroline

Managing Email Marketing Unsubscribes

Concerned about your email unsubscribe rates? Email marketers expect a certain level of depreciation in their database, but at what stage should you take a step back and do something about your dwindling list? In this blog we are going to take you through the world of email unsubscribes. It’s not as daunting as it […]

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Inbox 2014 – It’s Back!

We’re thrilled to announce the return of our free email marketing conference for Campaignmaster users, Inbox 2014, on the 7th of October 2014. If you love keeping up-to-date with email marketing trends and endeavour to ever-improve your campaign performance, then this event is for you! Registration is FREE and is now open so book your place today to avoid […]

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Boosting Revenue with Inactive Email Addresses

We previously published an article about the pros and cons of resending emails, but what should you do when your subscribers are simply not reacting? If you are choosing to not mail them you could be leaving money on the table. Yet if you are continuing to mail them you may be able to increase their […]

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Email Marketing – The Essentials

Email marketing is a minefield for many marketers. Many factors need to be considered from data and design to content and call-to-action. It’s all important stuff and will impact the success of your campaigns but don’t forget to go back to basics and remember the essentials – the email marketing RRP. No, we are not talking Recommended […]

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Explore A/B Split Testing

Want to improve your email open rates and click-throughs? Stupid question right? Well in order to do so you will need to understand what floats your subscriber’s boat! Different things appeal to different readers so you need to test, test and test some more to see the impact your content will have on the reader’s […]

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Creating Forms & Surveys

Your data is one of your biggest assets, but how detailed is it? Understanding your audience and their preferences will shape your future email marketing strategy, allowing you to send relevant and targeted content to the right people at the click of a button. So how do you do it? Creating forms & surveys is […]

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