Ten Things to Do Before Launching an Email Campaign You’ve written out your copy, added your links, verified your subscriber list and are ready for launch. If you’re anything like me you’ll now be hovering nervously over the ‘launch’ button whilst going through a mental checklist to make sure you haven’t forgotten something. Don’t panic! […]
Historically, fonts in email have been limited to a set of common web-safe fonts installed on all devices. This means that unless you’re particularly fond of Arial or Times New Roman the choices have been rather small. However, I recently read a few great primers which point out that it’s possible to import Web Fonts into several […]
The recent explosion of devices touting ultra-high resolution displays has been a real feast for the eyes. Swathes of phones, tablets and PC displays now have razor sharp text and crystal clear images with nary a pixel in sight. However, in order to see all of this high definition loveliness, text and images must first […]
With the rising use of social networking platforms such as Facebook and Twitter, we often hear about the “death of email” as a communication platform. While some arguments for this may seem compelling at first glance, a bit of investigation behind the uses of email reveals that it’s here for the long run. It’s the Key […]
We’re always thinking of new ways to increase your deliverability and make things easier for your subscribers. As a result of this we’re proud to introduce our new website and subscriber tool, AddtoSenders.com. Add to Senders provides your subscribers with videos and step-by-step instructions on how to add you to their contact list, no matter […]
Tables provide a structure in which to place rich content, and are often an invisible element of an email. This blog will show you how to create a basic, centralised email using a table layout. Tables were originally designed to display tabular data, which you’re very much used to seeing. Think spreadsheets, statistics, timetables etc. […]
Images are a fantastic way to make your emails more engaging, and serve as your faithful sidekick for getting around the restrictions of ageing email clients. Gradients, rounded corners, buttons, custom fonts, animation and more are all made possible using images. As I’m sure a lot of you are aware one of the biggest challenges […]
We’d like to say a big ‘thank you’ to everyone who attended In:box 2013 last week at the Natural History Museum in London. We had a fantastic morning of talks for all Campaignmaster users, and got some great feedback from you afterwards. We’ve already started to see a lot of people implementing the ideas we […]
The British Excellence in Sales & Marketing Awards are taking place tomorrow night, and we’re delighted to announce that our support team have been nominated for Customer Service Team of the Year. We’re proud of the unique way our support team operate, so being recognised by BESMA for an award is a great honour. If […]
Choosing the right font for your email campaigns is a pretty important decision. The font or fonts you select will set the tone of your campaign, which in turn will affect the way that your subscribers interpret its message. Technically, you can use any font you like in an email, but if your subscribers don’t […]