Valentine’s day is a hallmark date in every marketing calendar. With couples across the globe splashing out to celebrate, it’s a critical time to show what you have on offer, and email is the perfect way to do just that. To help get your imagination kick-started we’ve put together five emails from different sectors (grocery […]
There are many ways to send out email invitations, but I’d like to show you how you can create (what i consider to be) the perfect email invitation. It works in all email clients, makes engagement super-easy and allows you to collect RSVP data in one click. Traditionally sending out email invitations has had some limitations. […]
Back when I started out in email marketing, I overheard someone use the term ‘call-to-action’. “Call to what? Arms? Have we upset someone?” I thought to myself. A fictitious battle involving staplers, printers and other office equipment began raging in my imagination. It was at this point a colleague noticed that my eyes had totally […]
Historically, fonts in email have been limited to a set of common web-safe fonts installed on all devices. This means that unless you’re particularly fond of Arial or Times New Roman the choices have been rather small. However, I recently read a few great primers which point out that it’s possible to import Web Fonts into several […]
The recent explosion of devices touting ultra-high resolution displays has been a real feast for the eyes. Swathes of phones, tablets and PC displays now have razor sharp text and crystal clear images with nary a pixel in sight. However, in order to see all of this high definition loveliness, text and images must first […]
Tables provide a structure in which to place rich content, and are often an invisible element of an email. This blog will show you how to create a basic, centralised email using a table layout. Tables were originally designed to display tabular data, which you’re very much used to seeing. Think spreadsheets, statistics, timetables etc. […]
Images are a fantastic way to make your emails more engaging, and serve as your faithful sidekick for getting around the restrictions of ageing email clients. Gradients, rounded corners, buttons, custom fonts, animation and more are all made possible using images. As I’m sure a lot of you are aware one of the biggest challenges […]
Choosing the right font for your email campaigns is a pretty important decision. The font or fonts you select will set the tone of your campaign, which in turn will affect the way that your subscribers interpret its message. Technically, you can use any font you like in an email, but if your subscribers don’t […]
The London 2012 Olympics campaign was my email of the year for plenty of good reasons, but it was its exemplary attention to accessibility that really won me over. So, sharpen your pencils, spit out that gum and join me in discussing accessibility. Good email design will always cater for the broadest spectrum of subscribers. This […]
Ever noticed your images acting strangely when viewing your email design via a mobile network? While putting our mobile friendly email newsletter together, we were hit with the pesky issue of mobile image compression. In order to save on bandwidth, some mobile networks automatically reduce the quality of images that are downloaded by mobile devices. […]