Design

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Designing with Tables

Tables provide a structure in which to place rich content, and are often an invisible element of an email. This blog will show you how to create a basic, centralised email using a table layout. Tables were originally designed to display tabular data, which you’re very much used to seeing. Think spreadsheets, statistics, timetables etc. […]

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How to Use Images in Email Effectively

Images are a fantastic way to make your emails more engaging, and serve as your faithful sidekick for getting around the restrictions of ageing email clients. Gradients, rounded corners, buttons, custom fonts, animation and more are all made possible using images. As I’m sure a lot of you are aware one of the biggest challenges […]

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Email – Safe Fonts

Choosing the right font for your email campaigns is a pretty important decision. The font or fonts you select will set the tone of your campaign, which in turn will affect the way that your subscribers interpret its message. Technically, you can use any font you like in an email, but if your subscribers don’t […]

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Email Accessibility

The London 2012 Olympics campaign was my email of the year for plenty of good reasons, but it was its exemplary attention to accessibility that really won me over. So, sharpen your pencils, spit out that gum and join me in discussing accessibility. Good email design will always cater for the broadest spectrum of subscribers. This […]

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Beat Mobile Image Compression

Ever noticed your images acting strangely when viewing your email design via a mobile network? While putting our mobile friendly email newsletter together, we were hit with the pesky issue of mobile image compression. In order to save on bandwidth, some mobile networks automatically reduce the quality of images that are downloaded by mobile devices. […]

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