Design

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How to Find Fantastic Free Images for Email

The saying ‘you get what you pay for’ usually rings true for me in most aspects of life, as was the case with free stock photos. With marketing budgets usually stretched to the limit the last thing you want to do is shell out for images each time you send an email. So, how can […]

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How to Make Your Email Stand out with Blocked Images

If I’m scanning through my inbox and come across a well-designed ‘images-off’ email, I get a little bit giddy with excitement. As I’m sure you’re aware, many email clients block images by default. While some are starting to break the trend and download images automatically (Hello Apple Mail & Gmail), a sizeable chunk still persist […]

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Quick-Guide to Planning an Event Marketing Campaign

With things finally beginning to warm up again, many businesses are preparing their summer events. Inboxes everywhere are already starting to fill up with invites to seminars, training days, sales events, and if you’re lucky, cocktail parties. We recently covered how to create a smart invite that lets subscribers RSVP from directly inside an email […]

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How to Add a Tap-To-Call Button to an Email

With mobile fast becoming the dominant force for email opens, it’s good to remember (and easy to forget) that most of these devices are in fact, phones. Phones with the ability to dial any number in the world, including the phone number for your business. Most smartphones can detect and highlight phone numbers in emails, […]

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How to Write an Apology Email

Even as an experienced email marketer, I still succumb to pre-launch nerves before I send an email. I check what feels like my 50th test, have a final proof read and with sweaty palms and an almost imperceptible tremor, I hit the ‘launch’ button. Sound familiar? Hopefully, it should! This kind of reaction is perfectly […]

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Five Emails for Valentine’s Day Inspiration

Valentine’s day is a hallmark date in every marketing calendar. With couples across the globe splashing out to celebrate, it’s a critical time to show what you have on offer, and email is the perfect way to do just that. To help get your imagination kick-started we’ve put together five emails from different sectors (grocery […]

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How to Create a Perfect Email Invitation

There are many ways to send out email invitations, but I’d like to show you how you can create (what i consider to be) the perfect email invitation. It works in all email clients, makes engagement super-easy and allows you to collect RSVP data in one click. Traditionally sending out email invitations has had some limitations. […]

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Email Call-To-Action

Back when I started out in email marketing, I overheard someone use the term ‘call-to-action’. “Call to what? Arms? Have we upset someone?” I thought to myself. A fictitious battle involving staplers, printers and other office equipment began raging in my imagination. It was at this point a colleague noticed that my eyes had totally […]

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How to Use Web Fonts in Email

Historically, fonts in email have been limited to a set of common web-safe fonts installed on all devices. This means that unless you’re particularly fond of Arial or Times New Roman the choices have been rather small. However, I recently read a few great primers which point out that it’s possible to import Web Fonts into several […]

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High Resolution Images for Mobile

The recent explosion of devices touting ultra-high resolution displays has been a real feast for the eyes. Swathes of phones, tablets and PC displays now have razor sharp text and crystal clear images with nary a pixel in sight. However, in order to see all of this high definition loveliness, text and images must first […]

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