Design

Currently browsing all posts in the Design category

Should You Use Emojis in Subject Lines?

Did you know it was World Emoji day recently?  Truthfully, nor did I but it got me thinking.  Emoji’s are small digital images or icons used to express emotion in electronic communications. In 2015, the decision for Oxford Dictionaries to select an emoji as the word of the year because it was the most used […]

Read More

What Makes A Great Subject Line?

A question asked very often in email marketing is what makes a great subject line? Unfortunately there is no silver bullet. Our simple answer comes threefold; An email that is timely, relevant and relates with the reader. Our work and personal email accounts are open communication channels and will be utilised very differently. At work […]

Read More

Video in Email – Have You Tried It Yet?

Marketers will continually look at ways to engage audiences and video in email is a great way to draw attention to your content. It raises interest levels and presents information in a summarised, engaging way. Email marketing is still the most effective communication channel, so combined with great video content you have a winning combination. […]

Read More

Drag & Drop vs Open Editor

With the plethora of marketing tools available and all promising to improve upon your current marketing efforts, what is key to your decision making?  Cost, ease of use, features, integration?  The list goes on. However, when deciding on which email marketing platform to use, there is an additional option to consider.  Do you opt for a […]

Read More

Email Marketing: Design – Do’s & Don’ts

I personally receive a lot of emails on a daily basis and I use my commute to work as the perfect time to trawl through these. I am generally interested in the content of all the emails I receive so I do take the time to read through the majority of them. However, the minority […]

Read More

Six Inspirational Ideas for B2C Email Marketing

With all the recent love we’ve been giving Business to Business (B2B), we thought we’d switch on over to Business to Consumer (B2C) email. Unlike their B2B counterparts, B2C purchases can be near on instant, they usually involve one person, are low risk and lower cost. Someone could buy a 65p packet of gum, or […]

Read More

Boosting Email Engagement with Personalisation

Dear John, did you know that personalised emails maximise engagement? In this blog post we are going to touch upon how adding personalisation to an email can go a long way to improving your customer relationship, and in turn, your engagement levels. At its most simplistic level a good example of personalisation would be addressing a […]

Read More

Are Your Emails Interactive?

Not so long ago, the world of email marketing was quite a different place. Email clients were pretty much dumbed down versions of web browsers, meaning email could bring you a taste of the web, but not the full thing. For example, a website would let you watch videos, view image galleries and play games, […]

Read More

Four Great Ways to Use Animation in B2B Emails

Over the last few years you’ve probably noticed the increasing amount of animation used in promotional emails. Not only is animation a fantastic way to make your email stand out, it can also be used to demonstrate a product or service in ways that text simply can’t. The most popular method of adding animation to […]

Read More