Design

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What Makes A Great Subject Line?

A question asked very often in email marketing is what makes a great subject line? Unfortunately there is no silver bullet. Our simple answer comes threefold; An email that is timely, relevant and relates with the reader. Our work and personal email accounts are open communication channels and will be utilised very differently. At work […]

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Video in Email – Have You Tried It Yet?

Marketers will continually look at ways to engage audiences and video in email is a great way to draw attention to your content. It raises interest levels and presents information in a summarised, engaging way. Email marketing is still the most effective communication channel, so combined with great video content you have a winning combination. […]

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Drag & Drop vs Open Editor

With the plethora of marketing tools available and all promising to improve upon your current marketing efforts, what is key to your decision making?  Cost, ease of use, features, integration?  The list goes on. However, when deciding on which email marketing platform to use, there is an additional option to consider.  Do you opt for a […]

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Email Marketing: Design – Do’s & Don’ts

I personally receive a lot of emails on a daily basis and I use my commute to work as the perfect time to trawl through these. I am generally interested in the content of all the emails I receive so I do take the time to read through the majority of them. However, the minority […]

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Six Inspirational Ideas for B2C Email Marketing

With all the recent love we’ve been giving Business to Business (B2B), we thought we’d switch on over to Business to Consumer (B2C) email. Unlike their B2B counterparts, B2C purchases can be near on instant, they usually involve one person, are low risk and lower cost. Someone could buy a 65p packet of gum, or […]

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Boosting Email Engagement with Personalisation

Dear John, did you know that personalised emails maximise engagement? In this blog post we are going to touch upon how adding personalisation to an email can go a long way to improving your customer relationship, and in turn, your engagement levels. At its most simplistic level a good example of personalisation would be addressing a […]

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Are Your Emails Interactive?

Not so long ago, the world of email marketing was quite a different place. Email clients were pretty much dumbed down versions of web browsers, meaning email could bring you a taste of the web, but not the full thing. For example, a website would let you watch videos, view image galleries and play games, […]

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Four Great Ways to Use Animation in B2B Emails

Over the last few years you’ve probably noticed the increasing amount of animation used in promotional emails. Not only is animation a fantastic way to make your email stand out, it can also be used to demonstrate a product or service in ways that text simply can’t. The most popular method of adding animation to […]

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How to Find Fantastic Free Images for Email

The saying ‘you get what you pay for’ usually rings true for me in most aspects of life, as was the case with free stock photos. With marketing budgets usually stretched to the limit the last thing you want to do is shell out for images each time you send an email. So, how can […]

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How to Make Your Email Stand out with Blocked Images

If I’m scanning through my inbox and come across a well-designed ‘images-off’ email, I get a little bit giddy with excitement. As I’m sure you’re aware, many email clients block images by default. While some are starting to break the trend and download images automatically (Hello Apple Mail & Gmail), a sizeable chunk still persist […]

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