Over the last few years you’ve probably noticed the increasing amount of animation used in promotional emails. Not only is animation a fantastic way to make your email stand out, it can also be used to demonstrate a product or service in ways that text simply can’t. The most popular method of adding animation to […]
The saying ‘you get what you pay for’ usually rings true for me in most aspects of life, as was the case with free stock photos. With marketing budgets usually stretched to the limit the last thing you want to do is shell out for images each time you send an email. So, how can […]
If I’m scanning through my inbox and come across a well-designed ‘images-off’ email, I get a little bit giddy with excitement. As I’m sure you’re aware, many email clients block images by default. While some are starting to break the trend and download images automatically (Hello Apple Mail & Gmail), a sizeable chunk still persist […]
Valentine’s day is a hallmark date in every marketing calendar. With couples across the globe splashing out to celebrate, it’s a critical time to show what you have on offer, and email is the perfect way to do just that. To help get your imagination kick-started we’ve put together five emails from different sectors (grocery […]
There are many ways to send out email invitations, but I’d like to show you how you can create (what i consider to be) the perfect email invitation. It works in all email clients, makes engagement super-easy and allows you to collect RSVP data in one click. Traditionally sending out email invitations has had some limitations. […]
Growing your subscriber list quickly and organically is the holy grail for any email marketer. By ‘organic’, I’m not referring to overpriced wonky carrots, but rather email addresses that have been provided directly from an individual. There are plenty of quick ways to artificially boost subscribers, such as purchasing lists or sharing data. While these […]
The recent explosion of devices touting ultra-high resolution displays has been a real feast for the eyes. Swathes of phones, tablets and PC displays now have razor sharp text and crystal clear images with nary a pixel in sight. However, in order to see all of this high definition loveliness, text and images must first […]
Tables provide a structure in which to place rich content, and are often an invisible element of an email. This blog will show you how to create a basic, centralised email using a table layout. Tables were originally designed to display tabular data, which you’re very much used to seeing. Think spreadsheets, statistics, timetables etc. […]
Choosing the right font for your email campaigns is a pretty important decision. The font or fonts you select will set the tone of your campaign, which in turn will affect the way that your subscribers interpret its message. Technically, you can use any font you like in an email, but if your subscribers don’t […]