Multifactor authentication (or MFA) is an account login process that requires multiple methods of authentication in order to verify your identity. Usually, this process will combine two or more independent credentials – one of which you know (i.e. a password) and one which you’ll obtain (like a security code). For example, along with a password, […]
At Campaignmaster we are repeatedly amazed at professional companies who send marketing messages via Outlook. We often hear the reasons for doing this as being “it’s free”, “emails get through” or “it does the job”. This may be right to an extent, but you could be doing a lot more damage than you know if […]
Have you noticed that the emails you receive in Outlook appear different from how they looked in the email builder? If so, it’s possible that your Outlook version has been updated to include Microsoft’s new Advanced Typography features. This change is currently only affecting users on Outlook Classic for Windows. What is the change?Essentially this […]
A picture is worth a thousand words, but when it comes to creating image-only email campaigns, it is often better to write out those words. Of course, including the right images is important, but having solely image-based emails will only lead to a heap of deliverability and engagement woes. Don’t get us wrong, we understand […]
When it comes to Blue light services, we’ve been entrusted by many fire & rescue, constabularies and NHS trusts across the UK to manage their email marketing. With various platforms on offer to fulfil not only email communications, but survey and CRM requirements too, we’ve highlighted some of the top benefits and reasons why Campaignmaster […]
Campaignmaster is fast becoming the platform of choice for many councils, due to the many relevant benefits for these government bodies. Benefits include: In this blog we detail the additional reasons and advantages why local authorities have entrusted Campaignmaster with their email marketing and subscriber management. Security Measures We do everything we can to have […]
In the world of email marketing, design trends are ever evolving. One trend however, that is very effective are Outlook or plain text campaigns. What do we mean Outlook style campaigns? Great question. These are email campaigns (which are mass launched) that resemble a simple text email you would send directly from your email account. […]
Very important reading for email marketers everywhere! Google and Yahoo (two of the biggest email providers) announced new measures last year that will take effect from February 2024, which will ensure you receive less spammy emails to these inboxes. If you send more than 5000 emails per day, you need to read this blog. Google […]
When it comes to designing and building your email campaigns, you undoubtedly spend the majority of the time thinking about the body of the email and what you want the main message to convey – and rightly so. However, it’s important to take time and focus energy on the other key, structural component of your […]
We created this guide to help email marketers understand some regularly used email marketing terminology. Soft opt in, versus a regular opt in, hard bounce versus soft bounce – it’s not surprising if you’re confused! This guide is not just relevant to our platform, but industry wide. Opt InThis is when a recipient has taken […]