RSS stands for RDF Site Summary or Really Simple Syndication. An RSS file containing information is usually referred to as an RSS Feed. An RSS feed is a web feed which is an online XML file containing information such as news stories and blog posts, in a standardised and computer readable format. The content within […]
Despite the increasing popularity of social media, messengers and chat apps, e-mail has remained central to digital communications and continues to grow. In fact, a whopping 306.4 billion e-mails were estimated to have been sent and received each day in 2020 according to statista. With these facts in mind, we are discussing the subject of […]
Online forms generate further engagement from email campaigns and can add more specifics to your existing database, enabling you to personalise your communications more effectively. With Campaignmaster, you can create a variety of online forms that can be used to grow your databases organically. They can also be used to capture ad-hoc data for events […]
When it comes to email marketing we talk about best practise and what you should and shouldn’t include in the content. One important link that is quite underestimated in our opinion, is the Forward to A Friend link. Perhaps not considered so important as people can just forward emails directly right? Yes, you can but […]
Blacklisting Blacklisting can be one of the most common reasons behind deliverability issues and by extension, poor open rates. In many ways’ blacklists are a very important component of the email ecosystem; they keep track of spammers and stop them from sending unsolicited emails to users across the web. However, sometimes legitimate marketers can end […]
According to the World Health Organisation (WHO), there are at least 2.2 billion people globally who have a visual impairment or blindness. The Royal National Institute of Blind People (RNIB) state around 350,000 people are registered blind or partially sighted in the UK. These people are able to use computers and read emails with the […]
An email is a communication that is sent from one server (email clients) to another (receiving email servers). Whilst an email is in transit from one server to another, it becomes vulnerable as it is open for unknown parties to eavesdrop on. TLS or Transport Layer Security helps stop this from happening by encrypting the […]
Application programming interface, also known as API, allows communication between different applications. An API may be used for a web based system, database system, hardware or a software. API allows two applications to communicate to each other. It can also be referred to as a messenger that delivers the request to the provider and then […]
Have you ever looked at the open or click rates of your email campaigns and wondered why you didn’t get better results? I am sure this thought has crossed the minds of many email marketeers. Perhaps your subject line wasn’t appealing or relevant, or maybe your content didn’t attract the attention you thought it would. […]
In our email marketing industry, we take a great interest in subject lines, as they can influence whether someone opens, ignores or deletes your emails. These unprecedented times that COVID-19 has brought us has drastically changed email marketing strategies, with some businesses reducing their output, whilst many others increasing their activity significantly with more email […]