email marketing

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How to Create the Perfect Text Email

Most email users read their messages in an HTML enabled email client. This means they can see nice rich content such as alternating fonts, colours, images & tables i.e the emails that we’re all used to receiving on a daily basis. However, some email users can only get access to what’s called ‘text’ email. This […]

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How to Use Web Fonts in Email

Historically, fonts in email have been limited to a set of common web-safe fonts installed on all devices. This means that unless you’re particularly fond of Arial or Times New Roman the choices have been rather small. However, I recently read a few great primers which point out that it’s possible to import Web Fonts into several […]

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Five Reasons Why Email Is Here to Stay

With the rising use of social networking platforms such as Facebook and Twitter, we often hear about the “death of email” as a communication platform. While some arguments for this may seem compelling at first glance, a bit of investigation behind the uses of email reveals that it’s here for the long run. It’s the Key […]

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