Want to improve your email open rates and click-throughs? Stupid question right? Well in order to do so you will need to understand what floats your subscriber’s boat! Different things appeal to different readers so you need to test, test and test some more to see the impact your content will have on the reader’s […]
With things finally beginning to warm up again, many businesses are preparing their summer events. Inboxes everywhere are already starting to fill up with invites to seminars, training days, sales events, and if you’re lucky, cocktail parties. We recently covered how to create a smart invite that lets subscribers RSVP from directly inside an email […]
What’s All This Then? Never ones to shy away from controversy, Google have introduced a new feature to Gmail which aims to make it easier for users to unsubscribe from email lists. Eligible emails will now display a prominent ‘Unsubscribe’ link at the top of the page when accessing Gmail via webmail (it’s still unclear […]
Even as an experienced email marketer, I still succumb to pre-launch nerves before I send an email. I check what feels like my 50th test, have a final proof read and with sweaty palms and an almost imperceptible tremor, I hit the ‘launch’ button. Sound familiar? Hopefully, it should! This kind of reaction is perfectly […]
There are many ways to send out email invitations, but I’d like to show you how you can create (what i consider to be) the perfect email invitation. It works in all email clients, makes engagement super-easy and allows you to collect RSVP data in one click. Traditionally sending out email invitations has had some limitations. […]
2013 was an incredibly active year for email, with plenty of industry developments to keep us email marketers on our toes. We’ve had Gmail Tabs & Gmail Image Caching, Yahoo address recycling, mobile opens hitting 51%, Hotmail changing to Outlook.com and more. Phew! It was also a big year for Campaignmaster with two In:box conferences, a system re-design, an expanded team […]
While we may be groaning at the ever earlier arrival of Christmas products in the shops, it’s bang on time to begin planning your Christmas email program. That out-of-place looking chocolate selection box and curiously fake snow actually serve as a great reminder to get your own Christmas plans underway. Christmas is obviously a huge […]
Do you ever find yourself wondering if you’re sending campaigns too regularly, or too rarely? Asking yourself what is the right balance? Well, look no further friend. You might think that sending a lot of campaigns would be effective; that the more calls to action you insert the better. However, this is most probably not the case. For some companies with certain subscribers, […]
Being subscribed to a poorly managed email program can often feel like you’re stuck on a one way street. You receive an endless stream of promotional emails with little or no other benefits to yourself. Needless to say, this is a pretty bad way to manage email marketing. Subscribers will soon tune out if there’s […]
Back when I started out in email marketing, I overheard someone use the term ‘call-to-action’. “Call to what? Arms? Have we upset someone?” I thought to myself. A fictitious battle involving staplers, printers and other office equipment began raging in my imagination. It was at this point a colleague noticed that my eyes had totally […]