We created this guide to help email marketers understand some regularly used email marketing terminology. Soft opt in, versus a regular opt in, hard bounce versus soft bounce – it’s not surprising if you’re confused! This guide is not just relevant to our platform, but industry wide. Opt InThis is when a recipient has taken […]
Email marketing is a powerful means to communicate and a way to connect businesses with their clients and prospects. If you’re new to it, read on and see what type of campaigns you may look to send and if you need a tour around our platform please get in touch. There are different types of […]
When creating and saving images for your email campaigns, do you consciously save your images in a specific format or is it more of a subconscious action? When it comes to email marketing, the two most commonly used image formats are .JPEG and .PNG. In this blog, we explore the main differences between both image […]
Most of the time email marketers will be sending campaigns to unique email addresses. In many email marketing platforms, often the primary key in the database (the unique identifier) is the email address. So, what do you do when your unique identifier is not an email address? CMAdvantage can help those marketers who need to […]
Did you know it was World Emoji day recently? Truthfully, nor did I but it got me thinking. Emoji’s are small digital images or icons used to express emotion in electronic communications. In 2015, the decision for Oxford Dictionaries to select an emoji as the word of the year because it was the most used […]