The great thing about email marketing is that it’s fully measurable. So you can mix things up, take something away, put something new in and test it all before you press send to everyone on your list. We’re often asked for our advice on how to progress a firm’s email marketing. So I passed round […]
Three Ways to Resolve This As email marketers we are always talking about the need to send targeted, relevant content to improve our email marketing . But this is based on the assumption that we have the information to do that. Well what if you don’t? What steps can you take to improve the quality of […]
I personally receive a lot of emails on a daily basis and I use my commute to work as the perfect time to trawl through these. I am generally interested in the content of all the emails I receive so I do take the time to read through the majority of them. However, the minority […]
We previously published an article about the pros and cons of resending emails, but what should you do when your subscribers are simply not reacting? If you are choosing to not mail them you could be leaving money on the table. Yet if you are continuing to mail them you may be able to increase their […]
With all the recent love we’ve been giving Business to Business (B2B), we thought we’d switch on over to Business to Consumer (B2C) email. Unlike their B2B counterparts, B2C purchases can be near on instant, they usually involve one person, are low risk and lower cost. Someone could buy a 65p packet of gum, or […]
There are some email mistakes I see time and time again that can really hinder performance. The senders of these emails can’t be blamed too much though. After all, if no one tells them there’s something wrong with their email, how are they to know? If you’re new to email marketing, or consider yourself to be […]
With things finally beginning to warm up again, many businesses are preparing their summer events. Inboxes everywhere are already starting to fill up with invites to seminars, training days, sales events, and if you’re lucky, cocktail parties. We recently covered how to create a smart invite that lets subscribers RSVP from directly inside an email […]
There are many ways to send out email invitations, but I’d like to show you how you can create (what i consider to be) the perfect email invitation. It works in all email clients, makes engagement super-easy and allows you to collect RSVP data in one click. Traditionally sending out email invitations has had some limitations. […]
Recently we looked at how effective pop-overs can be when capturing new subscribers. If getting these subscribers is your first step; a welcome email should definitely be your second. This week we’re taking a look into the practice of using welcome emails, as well as providing tips on designing or improving your own. But first […]