This year Black Friday falls on 29th November and Cyber Monday on 2nd December. In this blog I’ve compiled some interesting facts and figures about this shopping frenzy, with tips on how to prepare and maximise your return. Facts & Stats Black Friday originated in the USA. It is the day after Thanksgiving. The term originated […]
Each year we see new design trends that go on to influence and shape digital marketing; from use of colours and imagery to typography. Whether you are a marketing manager, programmer or designer, understanding how style and design is changing and evolving, helps to keep your work fresh. In this blog we will look at […]
2019 has been a great year for email marketing so far. Two things you might have noticed this year; one, GIFs are now fully animated on your Outlook desktop client and two, your Outlook mobile web app or Office 365 is displaying the mobile optimised version of the template. We wrote a blog on the […]
Email throttling is a common practice employed by the ISP (Internet Service Provider). Funny name heh? You can learn more email marketing terms in our useful glossary. In layman’s terms, throttling means limiting the amount of emails you can send to a particular domain during a specified period of time. Throttling is carried out by the […]
Goes without saying that we want all emails to render correctly across all devices. However, we may sometimes run into issues where an email client may not support certain elements, or layouts, within the email. This becomes apparent when opening a campaign on a mobile device, where the email client does not support mobile optimisation, […]
Have you, as an email marketer spent countless hours meticulously creating a wonderfully branded email template, crafting the most roll of the tongue subject line with the expectation for your click-through and open rates to skyrocket? Well, before you hit send, have you considered whether your recipients will even get the chance to read your […]
Professional email marketers will know that there is no silver bullet to email marketing deliverability. The chances of landing in the inbox as opposed to the junk box, or worse, still not being delivered at all, depends on a multitude of factors. One such factor and a major one at that, is the IP address you are […]
The most common question I get asked by anyone looking to improve their email marketing is ‘how do we improve our open rates?’ It doesn’t matter how many bells and whistles you put into your content, your email getting opened boils down to two things; your subject line and pre-header text. What is pre-header text? […]
With Google I/O 2018, we were flooded with a sea of new features and updates coming not only to Android but also Gmail. After over five years since the last major upgrade, Gmail has received not only a face lift, but also a boost in functionality and security which is rolling out to over 1.2 […]
It seems that a day doesn’t go by without hearing or reading about “cyber security”. From governments and large tech companies to airports – everyone is vulnerable and fighting back the cyber-attacks. In view of this, here at Campaignmaster, we do everything to have the most secure platform, implementing further security functionality such as IP […]