With mobile fast becoming the dominant force for email opens, it’s good to remember (and easy to forget) that most of these devices are in fact, phones. Phones with the ability to dial any number in the world, including the phone number for your business. Most smartphones can detect and highlight phone numbers in emails, […]
Even as an experienced email marketer, I still succumb to pre-launch nerves before I send an email. I check what feels like my 50th test, have a final proof read and with sweaty palms and an almost imperceptible tremor, I hit the ‘launch’ button. Sound familiar? Hopefully, it should! This kind of reaction is perfectly […]
Valentine’s day is a hallmark date in every marketing calendar. With couples across the globe splashing out to celebrate, it’s a critical time to show what you have on offer, and email is the perfect way to do just that. To help get your imagination kick-started we’ve put together five emails from different sectors (grocery […]
2013 was an incredibly active year for email, with plenty of industry developments to keep us email marketers on our toes. We’ve had Gmail Tabs & Gmail Image Caching, Yahoo address recycling, mobile opens hitting 51%, Hotmail changing to Outlook.com and more. Phew! It was also a big year for Campaignmaster with two In:box conferences, a system re-design, an expanded team […]
Recently we looked at how effective pop-overs can be when capturing new subscribers. If getting these subscribers is your first step; a welcome email should definitely be your second. This week we’re taking a look into the practice of using welcome emails, as well as providing tips on designing or improving your own. But first […]
Growing your subscriber list quickly and organically is the holy grail for any email marketer. By ‘organic’, I’m not referring to overpriced wonky carrots, but rather email addresses that have been provided directly from an individual. There are plenty of quick ways to artificially boost subscribers, such as purchasing lists or sharing data. While these […]
While we may be groaning at the ever earlier arrival of Christmas products in the shops, it’s bang on time to begin planning your Christmas email program. That out-of-place looking chocolate selection box and curiously fake snow actually serve as a great reminder to get your own Christmas plans underway. Christmas is obviously a huge […]
Do you ever find yourself wondering if you’re sending campaigns too regularly, or too rarely? Asking yourself what is the right balance? Well, look no further friend. You might think that sending a lot of campaigns would be effective; that the more calls to action you insert the better. However, this is most probably not the case. For some companies with certain subscribers, […]
Being subscribed to a poorly managed email program can often feel like you’re stuck on a one way street. You receive an endless stream of promotional emails with little or no other benefits to yourself. Needless to say, this is a pretty bad way to manage email marketing. Subscribers will soon tune out if there’s […]
Back when I started out in email marketing, I overheard someone use the term ‘call-to-action’. “Call to what? Arms? Have we upset someone?” I thought to myself. A fictitious battle involving staplers, printers and other office equipment began raging in my imagination. It was at this point a colleague noticed that my eyes had totally […]