Marketing

There are a dizzying array of email clients out there, and each has its very own rules as to how it displays email. These can result in small or large inconsistencies in your email, depending on which email client it’s being viewed in. This means it’s crucial to test your email before sending to ensure […]

If I’m scanning through my inbox and come across a well-designed ‘images-off’ email, I get a little bit giddy with excitement. As I’m sure you’re aware, many email clients block images by default. While some are starting to break the trend and download images automatically (Hello Apple Mail & Gmail), a sizeable chunk still persist […]

Like millions of other subscribers, we all receive masses of unwanted email on a daily basis. Unsolicited messages will not only have an impact on the effectiveness of your campaign, but they can also negatively impact future ones. With emails possessing the highest return on investment across digital channels, it’s no surprise that it is the communication method […]

Once an email hits the inbox, sender name and subject line become everything. You could have the most well designed and expertly coded email anyone has ever seen, but if your subject line isn’t up to scratch, it will never see the light of day. With only 17-29% of emails being opened on average (making […]

Quite a lot goes on in between an email send and a conversion, and it can be a tricky to guide subscribers though to your goal. When a subscriber engages with an email they usually follow a strict path that guides them from the inbox and to a conversion. This is something we call the email […]

Want to improve your email open rates and click-throughs? Stupid question right? Well in order to do so you will need to understand what floats your subscriber’s boat! Different things appeal to different readers so you need to test, test and test some more to see the impact your content will have on the reader’s […]

Your data is one of your biggest assets, but how detailed is it? Understanding your audience and their preferences will shape your future email marketing strategy, allowing you to send relevant and targeted content to the right people at the click of a button. So how do you do it? Creating forms & surveys is […]

With things finally beginning to warm up again, many businesses are preparing their summer events. Inboxes everywhere are already starting to fill up with invites to seminars, training days, sales events, and if you’re lucky, cocktail parties. We recently covered how to create a smart invite that lets subscribers RSVP from directly inside an email […]

With mobile fast becoming the dominant force for email opens, it’s good to remember (and easy to forget) that most of these devices are in fact, phones. Phones with the ability to dial any number in the world, including the phone number for your business. Most smartphones can detect and highlight phone numbers in emails, […]

Even as an experienced email marketer, I still succumb to pre-launch nerves before I send an email. I check what feels like my 50th test, have a final proof read and with sweaty palms and an almost imperceptible tremor, I hit the ‘launch’ button. Sound familiar? Hopefully, it should! This kind of reaction is perfectly […]