Marketing

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Introducing Add to Senders

We’re always thinking of new ways to increase your deliverability and make things easier for your subscribers. As a result of this we’re proud to introduce our new website and subscriber tool, AddtoSenders.com. Add to Senders provides your subscribers with videos and step-by-step instructions on how to add you to their contact list, no matter […]

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Designing with Tables

Tables provide a structure in which to place rich content, and are often an invisible element of an email. This blog will show you how to create a basic, centralised email using a table layout. Tables were originally designed to display tabular data, which you’re very much used to seeing. Think spreadsheets, statistics, timetables etc. […]

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How to Use Images in Email Effectively

Images are a fantastic way to make your emails more engaging, and serve as your faithful sidekick for getting around the restrictions of ageing email clients. Gradients, rounded corners, buttons, custom fonts, animation and more are all made possible using images. As I’m sure a lot of you are aware one of the biggest challenges […]

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Email Accessibility

The London 2012 Olympics campaign was my email of the year for plenty of good reasons, but it was its exemplary attention to accessibility that really won me over. So, sharpen your pencils, spit out that gum and join me in discussing accessibility. Good email design will always cater for the broadest spectrum of subscribers. This […]

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Holiday Emailing Guide 2012

The TV adverts have begun, the high street is beginning to swell and the run up to the holidays is upon us. It’s heaven for some and hell for others, but every email marketer should relish the unique opportunities the holidays bring to engage with subscribers. You won’t be surprised to hear that email sends […]

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Best Practice Guide 2012

Earlier this year we published our email marketing ‘best practice guide’. It’s jam packed full of tips and suggestions for effective email marketing, and best of all it’s totally free. That’s right, the best bits of our knowledge and experience gratis, on the house, without recompense and possibly for love… In light of our brand […]

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How to Insert and Embed Video in Email

Many of you have asked us whether it is possible to include video within your email campaigns. You’ll be pleased to hear that the answer to this is a resounding ‘Yes!’. It is 100% possible for you to include video content in any email campaign, and you can implement this in a number of different […]

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