Email deliverability can be a pretty touch subject to grasp. With this in mind we recently published a primer on getting to grips with email deliverability basics. We thought we’d follow up this week by delving a little deeper into the nitty-gritty of how email deliverability works. Deliverability lingo such as ‘SSL’ and ‘cold IPs’ […]
Trigger email has been a pretty hot topic recently, and it’s not surprising to see why. They’re smart, effective and can add real value to your email programme. If you’re not familiar with trigger emails, here’s a quick catch-up: Trigger emails are pre-defined or dynamic emails that are sent once a user completes a specific […]
If you’ve got a big event coming up, one of your main priorities is going to be filling your guest list. It takes a lot of effort to put an event together, so you’ll want to make sure it’s a sell-out success. Thankfully, email can help make this process quicker than you think. In this […]
We previously published an article about the pros and cons of resending emails, but what should you do when your subscribers are simply not reacting? If you are choosing to not mail them you could be leaving money on the table. Yet if you are continuing to mail them you may be able to increase their […]
With all the recent love we’ve been giving Business to Business (B2B), we thought we’d switch on over to Business to Consumer (B2C) email. Unlike their B2B counterparts, B2C purchases can be near on instant, they usually involve one person, are low risk and lower cost. Someone could buy a 65p packet of gum, or […]
While B2B & B2C email programs share many similarities (sending newsletters, product information, offers) it’s important to remember that they are very different from one another. B2B buying processes are often more complex than their B2C counterparts, involving several people and larger investments. For example, where a B2C customer would buy a £15 t-shirt from […]
Dear John, did you know that personalised emails maximise engagement? In this blog post we are going to touch upon how adding personalisation to an email can go a long way to improving your customer relationship, and in turn, your engagement levels. At its most simplistic level a good example of personalisation would be addressing a […]
In the moments before sending an email to a large list I’m often struck by ‘the fear’. For me ‘the fear’ is the ‘fight or flight’ response email marketers experience just before sending an email to thousands or millions of people. You may be familiar with it! It’s triggered by the thought of getting one of […]
Resending emails might oppose the very basics of everyday email etiquette, but what about resending emails as part of your email marketing strategy – should you or shouldn’t you? Resending emails is often overlooked by marketers and even considered taboo. However used correctly it has the ability to increase the life of your email and […]
We’re sure you are aware of the importance of optimising for phones when sending email campaigns (if not, it’s time to get up-to-date), but do tablets feature in your plans or do you assume that they’re covered under phone optimisation? If you are grouping tablets into the phone pot then you are missing a big trick and will […]