Back when I started out in email marketing, I overheard someone use the term ‘call-to-action’. “Call to what? Arms? Have we upset someone?” I thought to myself. A fictitious battle involving staplers, printers and other office equipment began raging in my imagination. It was at this point a colleague noticed that my eyes had totally […]
Most email users read their messages in an HTML enabled email client. This means they can see nice rich content such as alternating fonts, colours, images & tables i.e the emails that we’re all used to receiving on a daily basis. However, some email users can only get access to what’s called ‘text’ email. This […]
Ten Things to Do Before Launching an Email Campaign You’ve written out your copy, added your links, verified your subscriber list and are ready for launch. If you’re anything like me you’ll now be hovering nervously over the ‘launch’ button whilst going through a mental checklist to make sure you haven’t forgotten something. Don’t panic! […]
Historically, fonts in email have been limited to a set of common web-safe fonts installed on all devices. This means that unless you’re particularly fond of Arial or Times New Roman the choices have been rather small. However, I recently read a few great primers which point out that it’s possible to import Web Fonts into several […]
With the rising use of social networking platforms such as Facebook and Twitter, we often hear about the “death of email” as a communication platform. While some arguments for this may seem compelling at first glance, a bit of investigation behind the uses of email reveals that it’s here for the long run. It’s the Key […]
We’re always thinking of new ways to increase your deliverability and make things easier for your subscribers. As a result of this we’re proud to introduce our new website and subscriber tool, AddtoSenders.com. Add to Senders provides your subscribers with videos and step-by-step instructions on how to add you to their contact list, no matter […]
Tables provide a structure in which to place rich content, and are often an invisible element of an email. This blog will show you how to create a basic, centralised email using a table layout. Tables were originally designed to display tabular data, which you’re very much used to seeing. Think spreadsheets, statistics, timetables etc. […]
Images are a fantastic way to make your emails more engaging, and serve as your faithful sidekick for getting around the restrictions of ageing email clients. Gradients, rounded corners, buttons, custom fonts, animation and more are all made possible using images. As I’m sure a lot of you are aware one of the biggest challenges […]
The London 2012 Olympics campaign was my email of the year for plenty of good reasons, but it was its exemplary attention to accessibility that really won me over. So, sharpen your pencils, spit out that gum and join me in discussing accessibility. Good email design will always cater for the broadest spectrum of subscribers. This […]
The TV adverts have begun, the high street is beginning to swell and the run up to the holidays is upon us. It’s heaven for some and hell for others, but every email marketer should relish the unique opportunities the holidays bring to engage with subscribers. You won’t be surprised to hear that email sends […]