Ways to Ensure That You’re Well Equipped Review Your Opt-In Procedures New rules state that consent for email marketing must be explicit, specified and informed. This means that it cannot be inferred from silence, pre-ticked boxes or inactivity. Additionally, your data privacy notices/declarations used when collecting their email addresses must be clear on how […]
A question asked very often in email marketing is what makes a great subject line? Unfortunately there is no silver bullet. Our simple answer comes threefold; An email that is timely, relevant and relates with the reader. Our work and personal email accounts are open communication channels and will be utilised very differently. At work […]
Marketers will know that it’s the quality of their data that will allow them to yield the best results from their email marketing campaigns. Data is a golden commodity. So it’s not uncommon to see data being purchased, often without the consumer’s opted-in consent. Cue the EU and their battalion of policy makers! The EU […]
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Marketers will continually look at ways to engage audiences and video in email is a great way to draw attention to your content. It raises interest levels and presents information in a summarised, engaging way. Email marketing is still the most effective communication channel, so combined with great video content you have a winning combination. […]
The great thing about email marketing is that it’s fully measurable. So you can mix things up, take something away, put something new in and test it all before you press send to everyone on your list. We’re often asked for our advice on how to progress a firm’s email marketing. So I passed round […]
First of all let’s clarify what an IP address is. An IP address is a unique string of numbers separated by full stops that identifies a computer using the Internet Protocol to communicate over a network. So what does this have to do with email marketing? Well an IP address should be assigned to your […]
When it comes to email marketing, there’s loads of terminology that we e-marketers use. However, my preferred buzz word may be different to yours. For example: I say use the words ‘suppression list’ but you may use the words say ‘blocked list’. Both mean exactly the same thing – basically a list of people not […]
In this post we will delve into examples of live preference centres and unsubscribe pages to see what we can learn from what’s currently out there. Groupon First up is Groupon’s preference centre. There are a lot of positives here, but those very positives can be construed as negatives, depending on the audience. Off […]