Campaignmaster at Marketing Week Live ‘16
If you can’t make the show and would like one of our reps to book a more convenient time for a chat then please submit your details here.
If you can’t make the show and would like one of our reps to book a more convenient time for a chat then please submit your details here.
Marketers will continually look at ways to engage audiences and video in email is a great way to draw attention to your content. It raises interest levels and presents information in a summarised, engaging way. Email marketing is still the most effective communication channel, so combined with great video content you have a winning combination. […]
The great thing about email marketing is that it’s fully measurable. So you can mix things up, take something away, put something new in and test it all before you press send to everyone on your list. We’re often asked for our advice on how to progress a firm’s email marketing. So I passed round […]
First of all let’s clarify what an IP address is. An IP address is a unique string of numbers separated by full stops that identifies a computer using the Internet Protocol to communicate over a network. So what does this have to do with email marketing? Well an IP address should be assigned to your […]
When it comes to email marketing, there’s loads of terminology that we e-marketers use. However, my preferred buzz word may be different to yours. For example: I say use the words ‘suppression list’ but you may use the words say ‘blocked list’. Both mean exactly the same thing – basically a list of people not […]
In this post we will delve into examples of live preference centres and unsubscribe pages to see what we can learn from what’s currently out there. Groupon First up is Groupon’s preference centre. There are a lot of positives here, but those very positives can be construed as negatives, depending on the audience. Off […]
Do you know the difference between a single and double opt-in process? Which one should you use to win new email subscribers? Read on for our guidance. Single Opt-In So, this is basically a sign-up process where a user does not need to verify that they signed up to receive email campaigns. The user submits […]
So now we have something else to read emails on – the Apple Watch has arrived and the Smart Watch era is well and truly here! So is it a smaller iPhone strapped to your wrist? Kind of. It’s basically another device that notifications are pushed to and that includes texts, tweets, Facebook messages and […]