Marketers will continually look at ways to engage audiences and video in email is a great way to draw attention to your content. It raises interest levels and presents information in a summarised, engaging way. Email marketing is still the most effective communication channel, so combined with great video content you have a winning combination. […]
The great thing about email marketing is that it’s fully measurable. So you can mix things up, take something away, put something new in and test it all before you press send to everyone on your list. We’re often asked for our advice on how to progress a firm’s email marketing. So I passed round […]
In a landmark ruling on 6th October 2015 the Court of Justice of the European Union ruled that the ‘Safe Harbour’ agreement was invalid. This is due to concerns about American intelligence agencies access to European citizens’ data. So What Was the Safe Harbour Agreement? The EU forbids personal data from being transferred to and […]
So what have Gmail gone and done now? And will their latest offering be a positive or negative thing for email marketers? Remember the inbox tabs and category labels which had many marketers in a flap, worried whether their emails would ever make it to the primary inbox? Ultimately, it actually proved to be a […]
When it comes to email marketing, there’s loads of terminology that we e-marketers use. However, my preferred buzz word may be different to yours. For example: I say use the words ‘suppression list’ but you may use the words say ‘blocked list’. Both mean exactly the same thing – basically a list of people not […]
With the plethora of marketing tools available and all promising to improve upon your current marketing efforts, what is key to your decision making? Cost, ease of use, features, integration? The list goes on. However, when deciding on which email marketing platform to use, there is an additional option to consider. Do you opt for a […]
Earlier this year we published our email marketing ‘best practice guide’. It’s jam packed full of tips and suggestions for effective email marketing, and best of all it’s totally free. That’s right, the best bits of our knowledge and experience gratis, on the house, without recompense and possibly for love… In light of our brand […]