While we may be groaning at the ever earlier arrival of Christmas products in the shops, it’s bang on time to begin planning your Christmas email program. That out-of-place looking chocolate selection box and curiously fake snow actually serve as a great reminder to get your own Christmas plans underway. Christmas is obviously a huge […]
Do you ever find yourself wondering if you’re sending campaigns too regularly, or too rarely? Asking yourself what is the right balance? Well, look no further friend. You might think that sending a lot of campaigns would be effective; that the more calls to action you insert the better. However, this is most probably not the case. For some companies with certain subscribers, […]
Being subscribed to a poorly managed email program can often feel like you’re stuck on a one way street. You receive an endless stream of promotional emails with little or no other benefits to yourself. Needless to say, this is a pretty bad way to manage email marketing. Subscribers will soon tune out if there’s […]
What Do You Mean ‘Tabs’? For the last few weeks the email marketing industry has been in a bit of a tizz over the introduction of Gmail’s new tabbed interface. The premise of these new tabs is pretty simple. In a bid to make email easier to manage, Gmail will automatically filter all incoming messages […]
What’s Going On? In order to free up user ID’s on their service, Yahoo! are recycling accounts that have been dormant for a year and allowing new users to sign up with the old ID. All previous data associated with the old accounts will be deleted, including email messages, contacts and any other personal information. […]
We’ve been digging around in the latest version of Mail for iOS 7; It’s been the recipient of a lush visual overhaul and a few feature tweaks, but don’t panic. It’s still the same app we all know and love to code for. As we noted at our In:box event a few weeks back, Mail […]
Back when I started out in email marketing, I overheard someone use the term ‘call-to-action’. “Call to what? Arms? Have we upset someone?” I thought to myself. A fictitious battle involving staplers, printers and other office equipment began raging in my imagination. It was at this point a colleague noticed that my eyes had totally […]
Last Thursday we held another Campaignmaster In:box event, this time at The Institute of Physics in London. We’d just like to say thanks to all of you that attended, you made the event a sell out success! The afternoon of talks started with ‘A 2012 Email Zeitgeist’, where we looked at ‘Email Marketing vs. Traditional […]
Most email users read their messages in an HTML enabled email client. This means they can see nice rich content such as alternating fonts, colours, images & tables i.e the emails that we’re all used to receiving on a daily basis. However, some email users can only get access to what’s called ‘text’ email. This […]
Back in March we held In:box, our first email marketing conference. A whole bunch of you came along, and we had a blast! In fact, the day was such a success that we’re going to be holding In:box again on the 11th of July 2013. We think it’s important that your email campaigns are as […]