Ways to Ensure That You’re Well Equipped Review Your Opt-In Procedures New rules state that consent for email marketing must be explicit, specified and informed. This means that it cannot be inferred from silence, pre-ticked boxes or inactivity. Additionally, your data privacy notices/declarations used when collecting their email addresses must be clear on how […]
In a landmark ruling on 6th October 2015 the Court of Justice of the European Union ruled that the ‘Safe Harbour’ agreement was invalid. This is due to concerns about American intelligence agencies access to European citizens’ data. So What Was the Safe Harbour Agreement? The EU forbids personal data from being transferred to and […]
So what have Gmail gone and done now? And will their latest offering be a positive or negative thing for email marketers? Remember the inbox tabs and category labels which had many marketers in a flap, worried whether their emails would ever make it to the primary inbox? Ultimately, it actually proved to be a […]
From 21st March 2014, all European Yahoo! properties, including Yahoo! UK, will be managed from one centralised HQ in Ireland to be known as Yahoo! EMEA. This change will affect all services offered by Yahoo! UK and other European Yahoo! services, including Yahoo! Mail. In light of this change, Yahoo! are requiring all users of […]
On the 1st of July 2014, the Canadian Anti-Spam Legislation (CASL) will come into effect, and it’s provisions will reach far beyond the borders of our maple-loving neighbours and be applied to anyone who’s emails are opened in Canada. It’s important to note that CASL is not just limited to Canadian email addresses (email@address.ca), but […]
What’s All This Then? Never ones to shy away from controversy, Google have introduced a new feature to Gmail which aims to make it easier for users to unsubscribe from email lists. Eligible emails will now display a prominent ‘Unsubscribe’ link at the top of the page when accessing Gmail via webmail (it’s still unclear […]
Woah, Hold on There! What’s All This ‘Image Caching’ About? Ok, I’ll take it from the top. Traditionally, when you download the images in an email, a request is sent from your email client to an image server. The images are then downloaded in real time from the server and to your email client. Ta-da! […]
What Do You Mean ‘Tabs’? For the last few weeks the email marketing industry has been in a bit of a tizz over the introduction of Gmail’s new tabbed interface. The premise of these new tabs is pretty simple. In a bid to make email easier to manage, Gmail will automatically filter all incoming messages […]
What’s Going On? In order to free up user ID’s on their service, Yahoo! are recycling accounts that have been dormant for a year and allowing new users to sign up with the old ID. All previous data associated with the old accounts will be deleted, including email messages, contacts and any other personal information. […]
We’ve been digging around in the latest version of Mail for iOS 7; It’s been the recipient of a lush visual overhaul and a few feature tweaks, but don’t panic. It’s still the same app we all know and love to code for. As we noted at our In:box event a few weeks back, Mail […]