In the world of email marketing, design trends are ever evolving. One trend however, that is very effective are Outlook or plain text campaigns. What do we mean Outlook style campaigns? Great question. These are email campaigns (which are mass launched) that resemble a simple text email you would send directly from your email account. […]
Black Friday this year falls on the 27th of November and Cyber Monday on the 30th of November. Cyber Monday strictly applies to online shopping, while Black Friday deals can be found both on the high street and online. In these unprecedented times, the demand for online shopping has understandably increased significantly and become the […]
Valentine’s day is nearly upon us and with that we’re seeing extra displays of affection in email marketing campaigns. No surprise really when over £300 million pounds was spent on Valentine’s day in 2019! Obviously, we can’t all turn our emails pink and place hearts everywhere, but we can incorporate little touches to make our […]
This year Black Friday falls on 29th November and Cyber Monday on 2nd December. In this blog I’ve compiled some interesting facts and figures about this shopping frenzy, with tips on how to prepare and maximise your return. Facts & Stats Black Friday originated in the USA. It is the day after Thanksgiving. The term originated […]
Each year we see new design trends that go on to influence and shape digital marketing; from use of colours and imagery to typography. Whether you are a marketing manager, programmer or designer, understanding how style and design is changing and evolving, helps to keep your work fresh. In this blog we will look at […]
You might have asked Siri or Google to find a nearby restaurant, check the weather, play your favourite song or find your favourite football team’s score. These are commands we are all familiar with and use in our everyday life. However, today voice assistants can do much more, for example check your emails, read your […]
2019 has been a great year for email marketing so far. Two things you might have noticed this year; one, GIFs are now fully animated on your Outlook desktop client and two, your Outlook mobile web app or Office 365 is displaying the mobile optimised version of the template. We wrote a blog on the […]
Typography is one of the most crucial elements of any type of communication, allowing you to set the tone and look of the message you want to convey to your audience. As more and more aspects of life turn digital, you have a far greater choice of design and style of your text. We will […]
With the plethora of marketing tools available and all promising to improve upon your current marketing efforts, what is key to your decision making? Cost, ease of use, features, integration? The list goes on. However, when deciding on which email marketing platform to use, there is an additional option to consider. Do you opt for a […]