design

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Voice Assistant in Email Marketing

You might have asked Siri or Google to find a nearby restaurant, check the weather, play your favourite song or find your favourite football team’s score. These are commands we are all familiar with and use in our everyday life. However, today voice assistants can do much more, for example check your emails, read your […]

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Outlook GIF Support

2019 has been a great year for email marketing so far. Two things you might have noticed this year; one, GIFs are now fully animated on your Outlook desktop client and two, your Outlook mobile web app or Office 365 is displaying the mobile optimised version of the template. We wrote a blog on the […]

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Black Friday & Cyber Monday

This year Black Friday falls on 23rd November and Cyber Monday on 26th November. In this blog I’ve compiled some interesting facts and figures about this shopping frenzy, with tips on how to prepare and maximise your return. Facts & Stats Black Friday originated in the USA. It is the day after Thanksgiving. The term […]

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A Look Back at Using Fonts in Email

Typography is one of the most crucial elements of any type of communication, allowing you to set the tone and look of the message you want to convey to your audience. As more and more aspects of life turn digital, you have a far greater choice of design and style of your text. We will […]

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Drag & Drop vs Open Editor

With the plethora of marketing tools available and all promising to improve upon your current marketing efforts, what is key to your decision making?  Cost, ease of use, features, integration?  The list goes on. However, when deciding on which email marketing platform to use, there is an additional option to consider.  Do you opt for a […]

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Four Great Ways to Use Animation in B2B Emails

Over the last few years you’ve probably noticed the increasing amount of animation used in promotional emails. Not only is animation a fantastic way to make your email stand out, it can also be used to demonstrate a product or service in ways that text simply can’t. The most popular method of adding animation to […]

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How to Find Fantastic Free Images for Email

The saying ‘you get what you pay for’ usually rings true for me in most aspects of life, as was the case with free stock photos. With marketing budgets usually stretched to the limit the last thing you want to do is shell out for images each time you send an email. So, how can […]

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How to Make Your Email Stand out with Blocked Images

If I’m scanning through my inbox and come across a well-designed ‘images-off’ email, I get a little bit giddy with excitement. As I’m sure you’re aware, many email clients block images by default. While some are starting to break the trend and download images automatically (Hello Apple Mail & Gmail), a sizeable chunk still persist […]

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Five Emails for Valentine’s Day Inspiration

Valentine’s day is a hallmark date in every marketing calendar. With couples across the globe splashing out to celebrate, it’s a critical time to show what you have on offer, and email is the perfect way to do just that. To help get your imagination kick-started we’ve put together five emails from different sectors (grocery […]

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