Email deliverability can be a pretty touch subject to grasp. With this in mind we recently published a primer on getting to grips with email deliverability basics. We thought we’d follow up this week by delving a little deeper into the nitty-gritty of how email deliverability works. Deliverability lingo such as ‘SSL’ and ‘cold IPs’ […]
Trigger email has been a pretty hot topic recently, and it’s not surprising to see why. They’re smart, effective and can add real value to your email programme. If you’re not familiar with trigger emails, here’s a quick catch-up: Trigger emails are pre-defined or dynamic emails that are sent once a user completes a specific […]
If you’ve got a big event coming up, one of your main priorities is going to be filling your guest list. It takes a lot of effort to put an event together, so you’ll want to make sure it’s a sell-out success. Thankfully, email can help make this process quicker than you think. In this […]
If you’ve ever been shopping around for Email Service Providers (ESPs), chances are you’ve come across the word ‘deliverability’. You won’t find it in any dictionary, so what exactly does this mystery word mean? Deliverability is an umbrella term used by ESPs to measure the success or chances of an email being delivered. You’d be forgiven […]
With all the recent love we’ve been giving Business to Business (B2B), we thought we’d switch on over to Business to Consumer (B2C) email. Unlike their B2B counterparts, B2C purchases can be near on instant, they usually involve one person, are low risk and lower cost. Someone could buy a 65p packet of gum, or […]
While B2B & B2C email programs share many similarities (sending newsletters, product information, offers) it’s important to remember that they are very different from one another. B2B buying processes are often more complex than their B2C counterparts, involving several people and larger investments. For example, where a B2C customer would buy a £15 t-shirt from […]
Not so long ago, the world of email marketing was quite a different place. Email clients were pretty much dumbed down versions of web browsers, meaning email could bring you a taste of the web, but not the full thing. For example, a website would let you watch videos, view image galleries and play games, […]
Over the last few years you’ve probably noticed the increasing amount of animation used in promotional emails. Not only is animation a fantastic way to make your email stand out, it can also be used to demonstrate a product or service in ways that text simply can’t. The most popular method of adding animation to […]
In the moments before sending an email to a large list I’m often struck by ‘the fear’. For me ‘the fear’ is the ‘fight or flight’ response email marketers experience just before sending an email to thousands or millions of people. You may be familiar with it! It’s triggered by the thought of getting one of […]
The saying ‘you get what you pay for’ usually rings true for me in most aspects of life, as was the case with free stock photos. With marketing budgets usually stretched to the limit the last thing you want to do is shell out for images each time you send an email. So, how can […]