The most common question I get asked by anyone looking to improve their email marketing is ‘how do we improve our open rates?’ It doesn’t matter how many bells and whistles you put into your content, your email getting opened boils down to two things; your subject line and pre-header text. What is pre-header text? […]
Typography is one of the most crucial elements of any type of communication, allowing you to set the tone and look of the message you want to convey to your audience. As more and more aspects of life turn digital, you have a far greater choice of design and style of your text. We will […]
Does your email marketing take a back seat as new projects and priorities come your way? Why not take a big chunk of unnecessary pressure off your marketing department and instead, outsource your email marketing entirely? Outsourcing comes with many benefits and here are just a few to consider if you’re thinking of easing your […]
Your email campaign is ready and looking good to launch. You’ve inserted your high res images, produced engaging content and created an attention grabbing subject line. The campaign is launched and you are seeing your opens go up thanks to your subject line however, you’re not getting many clicks. This means, your email is not […]
If you have a Gmail account you probably need to pinch and zoom all over your emails. No friendly mobile version for you unfortunately. However, Google have announced some great news for email marketers; “Gmail and Inbox by Gmail will support emails created with responsive design, meaning their content adapts to fit screens of all […]
Did you know it was World Emoji day recently? Truthfully, nor did I but it got me thinking. Emoji’s are small digital images or icons used to express emotion in electronic communications. In 2015, the decision for Oxford Dictionaries to select an emoji as the word of the year because it was the most used […]
A question asked very often in email marketing is what makes a great subject line? Unfortunately there is no silver bullet. Our simple answer comes threefold; An email that is timely, relevant and relates with the reader. Our work and personal email accounts are open communication channels and will be utilised very differently. At work […]
Marketers will continually look at ways to engage audiences and video in email is a great way to draw attention to your content. It raises interest levels and presents information in a summarised, engaging way. Email marketing is still the most effective communication channel, so combined with great video content you have a winning combination. […]
With the plethora of marketing tools available and all promising to improve upon your current marketing efforts, what is key to your decision making? Cost, ease of use, features, integration? The list goes on. However, when deciding on which email marketing platform to use, there is an additional option to consider. Do you opt for a […]