When it comes to designing and building your email campaigns, you undoubtedly spend the majority of the time thinking about the body of the email and what you want the main message to convey – and rightly so. However, it’s important to take time and focus energy on the other key, structural component of your […]
We created this guide to help email marketers understand some regularly used email marketing terminology. Soft opt in, versus a regular opt in, hard bounce versus soft bounce – it’s not surprising if you’re confused! This guide is not just relevant to our platform, but industry wide. Opt InThis is when a recipient has taken […]
Email marketing is a powerful means to communicate and a way to connect businesses with their clients and prospects. If you’re new to it, read on and see what type of campaigns you may look to send and if you need a tour around our platform please get in touch. There are different types of […]
Grabbing and retaining your recipient’s attention should be the first objective of your email campaigns. However, you may find your results show that more text heavy emails have lower open and engagement rates. Don’t get me wrong, text-heavy emails definitely have their advantages. For example, instead of asking readers to click to read, content is […]
In the email marketing industry, there’s a lot of conversation about using purchased data and whether or not this practice should be allowed. The good news is that with CMAdvantage, you’re not restricted to only being able to upload organic data, we allow purchased data too. You might be thinking, why do you allow purchased […]
You might have heard about Apple’s Mail Privacy Protection (MPP) which raised a lot of discussions within the email marketing sector. Alongside MPP, Apple has also introduced a service called Hide My Email (HME) in their iOS 15 and iPadOS 15 updates which were released on the 20th of September 2021. Hide My Email allows […]
RSS stands for RDF Site Summary or Really Simple Syndication. An RSS file containing information is usually referred to as an RSS Feed. An RSS feed is a web feed which is an online XML file containing information such as news stories and blog posts, in a standardised and computer readable format. The content within […]
Despite the increasing popularity of social media, messengers and chat apps, e-mail has remained central to digital communications and continues to grow. In fact, a whopping 306.4 billion e-mails were estimated to have been sent and received each day in 2020 according to statista. With these facts in mind, we are discussing the subject of […]
Online forms generate further engagement from email campaigns and can add more specifics to your existing database, enabling you to personalise your communications more effectively. With Campaignmaster, you can create a variety of online forms that can be used to grow your databases organically. They can also be used to capture ad-hoc data for events […]
When it comes to email marketing we talk about best practise and what you should and shouldn’t include in the content. One important link that is quite underestimated in our opinion, is the Forward to A Friend link. Perhaps not considered so important as people can just forward emails directly right? Yes, you can but […]